Marketing & Media

Information Architects Inc. (iA) has released its fourth annual Web Trend Map, which maps the 333 leading Web domains and the 111 most influential Internet people onto the Tokyo Metro map.

The winning websites and digital campaigns in this year's Webby Awards - dubbed the "Oscars for the Internet" - were announced last night.

When aiming to generate media coverage for our start-up or business, we often get one thing wrong. It relates to our training as marketers. We are too targeted.

Frankly, it sounds like newspapers are struggling to understand the opportunities and rules that govern the online world. There is a whole generation that has grown up with the concept of freemium economics. Try to charge them for something they have always had for free and you’ll lose them altogether. They need to remember that their main customers are advertisers.

The idea of locking a bunch of creative people in a room until they have hammered out a plan for a new business is not new. In fact, it's been done at Mixer events around the world for a number of years. But the concepts - which tends to engender a form of Stockholm Syndrome in entrepreneurs held hostage by market problems - always seems to churn out interesting formative business. They might not always go on to become the next Google, but the process illustrates the power of focused collaboration.

Internet marketing is complex and it's becoming more so every day. You can't do everything, so it is essential that what you do is...

The real value in this new digital media landscape rests with networks and the ability to extract what is interesting and useful from the cacophony created online by pornographers, pontificators and penny-stock pushers. Last August, US business magazine BusinessWeek lifted the lid on Business Exchange, a social media initiative that it had been developing for two years.

Digital marketing can give you a competitive advantage in these tough economic times, according to Google Australia's Michael Fox. The average Australian now spends 25...

This week, Gizmag launched The Mobiler, a sister site covering all things mobile. With the release of Apple's iPhone, Research In Motion's Blackberry Storm, Google's Android project and other cutting edge products, it's safe to say that mobile is hot right now.

Want to improve your knowledge or skills, but can't afford the time or exorbitant cost of tuition to Harvard, Yale, Stanford, MIT, Princeton or Berkeley? Now you can watch some of the best educational lectures in the world from the comfort of your armchair thanks to Academic Earth.

Gotta love Google. It's not enough that they have a kick-arse global business. They have a wicked sense of humour, too. In October last year, Google...

Authentic Anthillian Mark Kofahl spent plenty of time in the Webciety area of CeBIT in Hanover, Germany earlier this month. He's leading the charge...

A couple of weeks ago we posted a great video visualisation explaining the complex origins of the current credit crisis. It was so well received, we thought we'd post another interesting visualisation video. This one explains the history of the internet.

London-based uberVU is bringing order to the chaos with its conversation-tracking aggregation technology. Users enter a url they want uberVU to track (say, your blog url) and uberVU begins tracking everything published at that url (say, blog posts, comments and trackbacks), as well as conversations that kick off or fragment into the parallel universes of other blogs, Twitter, FriendFeed, YouTube, Flickr, Digg, etc. These conversation threads are aggregated into the uberVU tracking interface.

As a new generation of Gordon Gekko's fry under the blowtorch of angry shareholders and world leaders brace themselves for the bill from mass bailouts, it's easy to answer the question, "What is the future of finance?" by simply asking another: "Is there a future for finance?"

Listening to everyone bang on about cost-cutting, home foreclosures and delayed retirements must be mighty wearying for the über rich. Fortunately, those who have more money than they know what to do with can leave the bear-with-a-toothache investment market alone for a while and indulge in several innovative new spending options.

While Rentoid contains the everyday items you'd expect to see listed (chainsaws, ladders, laptop computers, air conditioners, etc.) there are also some deliciously oddball items. You can rent an island, sports cars, private jets, a unicycle, a driveway, a full-size wrestling ring, an R2D2 projector, even a wife (listed in the "antique" category).

While Rentoid contains the everyday items you'd expect to see listed (chainsaws, ladders, laptop computers, air conditioners, etc.) there are also some deliciously oddball items. You can rent an island, sports cars, private jets, a unicycle, a driveway, a full-size wrestling ring, an R2D2 projector, even a wife (listed in the "antique" category).

The very conditions that make Asia such a disruptive market for consumer behaviour - lax copyright, fast broadband, urban youth subcultures, advanced mobile devices - are also fast becoming global trends. As the rest of the world joins the party, you can rest assured, the future of TV will not be far behind.

News just in that Spellr.us, the website spell-checking service created by Sydney-based digital media company Melon Media, cast aside its beta training wheels this afternoon and launched to the public.