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Cool commercial creativity and the lighter side of business.

Delightful Japanese film clip wants you to put your finger on the screen

Remember 'touch the rainbow', the nifty 'made-for-YouTube' series of clips by Skittle? Well, this delightful music video from Japanese popstar Namie Amuro also asks you...

Business Lessons from Antarctica Part #1: How to recover from a ‘kick in the...

I met Jeff Wilson moments after a huge defeat. Sixty minutes into our 90 minute flight across the Drake passage, the captain delivered a grim message. The fog had returned. The window had closed. It was no longer safe to land and we would be returning to Punta Arenas. In the words of Jeff, 'nature had kicked us in the nuts'. So, what has this to do with business?

The most offensive marketing campaign ever? Did it work?

A little over a week ago, we launched a promotion that polarised subscribers to the newsletter of our premium memberships site, the Not-So-Freaky University. We...

A company that parodies itself is a confident one [VIDEO]

This is an official corporate video for a Microsoft services company in the U.K., Risual. But the thing is, it's mocking every corporate IT company...

Better service, innovation and value – data capture to streamline your business

SPONSORED: For small businesses, technology can make the difference in driving your company ahead providing better service, innovation and value for your customers. Konica...

5 Business Lessons From Game of Thrones. Is winter really coming?

SPONSORED: For small businesses, technology can make the difference in driving your company ahead and setting you apart from your competition. But the challenge...

The three best ads on Australian TV right now [VIDEO]

I'll admit it. I don't watch a lot of commercial television. But, when I do, there have been three ads this year that have made...

What’s on your mind? The reality behind every Facebook post [VIDEO]

You've probably done this yourself - looked at Facebook, seen a lot of posts about other people's lives and thought "Hmmm. Why isn't my...

Can you say revenue? Watch this uncomfortable earnings call from comedy team Vooza [VIDEO]

It's yet another cracking comedy video from my favourite startup parody, Vooza. I've just realised that Vooza rhymes with loser. I'm pretty sure I should...

What is social proof? What can this dancing lunatic teach you about online marketing?

Two or three times a year, I run an online marketing masterclass. Imagine 10 to 15 business builders jammed in a small room learning what...

Is this the worst analogy you could use to describe your startup? [VIDEO]

Every time one of the big dotcom players raises some mega bucks or gets bought for a zillion dollars, it becomes the analogy du...

Another three things Game of Thrones taught businesses this week

Last week's episode gave us three stellar business lessons. This week, Season 4, Episode 9, of Game of Thrones, The Watchers on the Wall, was...

10 reasons why Millennials are like ants. Yes, you read that right: ants

Since writing Understanding Y, I am constantly asked for my thoughts on the potential of the Millennial Generation. To clarify - this is impossible for...

Are you riding the roller coaster of entrepreneurship? Keep your hands in the carriage...

This is a promo video for Success Magazine. Which, I like the sound of, who doesn't need to be boosted by success stories. But, the...

Everyone has attended a meeting like this; one where you’re the only one making...

This is a great parody video. It pits an engineer, Anderson, against some clients. And, the rest of his team don't have his back...

A little something to get you over Hump Day: it’s AC/DC like you’ve never...

Sometimes you don't have to do something 100% original to be awesome. Case in point is this video. It's a version of AC/DC's hit, Thunderstruck. You've...

The new Snickers ad is setting the workmen amongst the feminists; and possibly upsetting...

You know the Snickers ads - the ones where you're not yourself when you're hungry. The latest Snickers ad goes one step further and, it's...

Want to visit Antarctica with 117 other entrepreneurs? Does a walrus like the cold!...

The most exciting entrepreneurial ventures seem to be those that are born by chance. Imagine two mates -- two highly successful entrepreneurs -- having a...

Whatever you do, don’t make a video about your business like this one [VIDEO]

But, sadly, many businesses are. In fact, if you watch any commercial television today, chances are, you'll see an ad that follows this formula. Why?...

Anthill goes global and causes some serious outrage. (C’mon! What’s in a name? Really!?)

You may have already caught wind that something major is afoot at Anthill. Over the past few weeks, we've watched 200 Anthillians happily rampage through...

FREE BUSINESS TOOLS

How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

FREE BUSINESS TOOL

How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE