Two or three times a year, I run an online marketing masterclass.
Imagine 10 to 15 business builders jammed in a small room learning what it takes to get web traffic, capture leads and compel site visitors to take action.
If there’s one lesson that continues to surprise (and hopefully delight) my students, it’s this:
It is almost impossible to make prospective customers and clients do what you want. All you can do is help them along. This is because humans don’t follow leaders. Not even brand leaders. They follow other followers.
This is what marketing mavens and digital media experts mean when they talk about ‘social proof’. What is ‘social proof’. Let me explain…
How this guy inspires mass craziness will make you gasp
