OPINIONS & ADVICE

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Video calls are here to stay: 3 ways how SMBs can use Zoom to...

Thanks to social distancing measures and lockdown laws, video calls are becoming a fixed part of our day to day - both personally and professionally.
Kathryn Carter, General Manager, Snap Inc. ANZ

How Australian SMEs can find and grab online opportunities during COVID-19

As Australian businesses continue operations during these unprecedented times, we know many within the community are reaching out for guidance and support.

Does your business pass the pandemic stress test? How a crisis can help you...

There’s no textbook on how to run a business in a pandemic and there’s no template for a business model that will withstand every storm.

Do you trust your cloud provider to protect your data? Well… maybe you shouldn’t

Can businesses rely solely on their cloud service provider such as Google or Amazon Web Services (AWS) for data protection?

Building adaptability and collaboration in a world of social distancing: A new benchmark in...

It’s now evident that an emotionally agile and resilient workforce has a massive bearing on the results of teams and organisations.

Outliving the pandemic: here are 7 tips for moving your retail business online

As the health crisis develops daily and social distancing measures differ state to state, small and medium Australian businesses are under pressure to outlive the pandemic.

Surviving COVID-19: Why business owners need to make tough decisions and pivot

When your business is on the line, there is no room for indecisiveness, hesitation and a “business as usual” attitude if you want to survive.

“Oh look, we’re human again!” How being human will improve your bottom line in...

COVID-19 has shaken us all up to the extent that the spotlight has been shone on some of the historical misconceptions of what makes a great manager great.

“You sent what?!” Here’s what to keep in mind about automated emails during COVID-19

Continuing blindly with pre-programmed automated marketing and communications during a period of flux or crisis is not just short-sighted, it’s customer service and branding suicide.

How to get more sales in ecommerce using a conversion heuristic [SPONSORED]

You have to focus on getting these conversions in order to get your sales in order to increase your revenues and stay in business, especially if you’re an ecommerce business, focusing on Aliexpress dropshipping

How to get the most from customer experience (CX) in this coronavirus climate

As the COVID-19 pandemic accelerates a business-critical need in Australia to pivot services and embrace digital technologies, there’s a risk that too many businesses...

How to pivot your marketing and sales strategy during this COVID-19 crisis

This coronavirus has done nothing if put things into perspective. It's showing companies the value of having a strong marketing and sales strategy.

Trust, camaraderie and ‘donut time’ – the keys to sales success when remote working...

There are real trade-offs in going remote - almost all of which revolve around the simple fact that team members are not in the room.

The innovative social strategy that achieved 43x ROAS for West Elm – and won...

As COVID-19 continues to impact businesses around the world, brands are looking for advertising strategies that are cost-effective and generate much-needed revenue.

A digital presence is more important than ever: How to get your business online...

For business owners, the stakes are particularly high as the Australian business community battles through some of the toughest economic conditions since the Global Financial Crisis.

Small business cash flow: What you need to consider in the age of COVID-19

With businesses facing immense obstacles and having to strategise quickly in the face of short- and long-term impacts of COVID-19, ensuring that your cash flow continues has never been more important.

Australian SMEs need more immediate help to survive COVID-19, here are the top two...

Regardless of government incentives, not many businesses will be committing to capital expenditure during this time. There are measures to be implemented that will safeguard the livelihood of Australian small businesses.
MAPPEN Team

How edtech solution MAPPEN is stepping up to help schools through COVID-19 closures

Schools have already begun the shift to distance-education, which uses technology to ensure that learning remains teacher-directed and follows the mandated curriculum and lesson plans in place at each school, with the support of solutions like MAPPEN.

The threats being faced by the world economy in 2020 [SPONSORED]

We got into 2020 with our hearts in our mouths because no one wants to go through an economic recession. Especially those who were around during the last one.

Experience required: How to get your foot in the door when entering a new...

If you’re worried about your lack of experience, continue reading to find out how to get your foot in the door and achieve the seemingly impossible first step towards your new career.
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Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE