Home Authors Posts by Scott Winning

Scott Winning


Pimp your bike with LED wheel lights

The last few years have seen a dramatic increase in bicycle sales for use as a greener mode of transport, for fitness and also for pleasure.

Spacey coaches Letterman on ‘The Twitter’

We all know what an enormously useful mass-market medium Twitter can be, but celebrities know it better than anyone. However, it would appear that some, like David Letterman, just don't get it. Perhaps it's an age thing?

350 years of economic theory in 50 minutes

Economics is one of the more complex academic subjects. So imagine trying to summarise the past 350 years of it into one 50 minute lecture.

Speaking of… ‘genetically modified orgasms’

For most of us there will come a time (sometimes many) when we need to address our work colleagues, clients, customers or peers.

Green jobs gain Federal boost

The Rudd Government's $75 million Climate Ready program, part of the industry collaborating Clean Business Initiative, has announced $13.4m in grants to 22 businesses for projects supporting approximately 180 'green' jobs.

Federal Government presents IT Innovation Council members

The 24 members of the Federal Government's new Information Technology Industry Innovation Council (ITIIC) have been announced.

The elevator from Hell

Civilization is a video installation created with artist/director Marco Brambilla for the elevators at the Standard Hotel in NYC. It's comprised of over 400 video clips and takes elevator passengers on a trip from hell to heaven as they ascend or from Heaven to Hell as they descend.

We’re certainly living in exponential times. Here’s the proof.

Perhaps, as you reach the end of another long week, you feel that you have achieved what you needed to. Or perhaps not. Either...

Googling with Bing

Introducing: Bing - The easiest way to Google since Yahoo!

IBISWorld identifies best, worst growth industries for 09/10

A report released this week by business analyst IBISWorld points to what it predicts will be the top 10 best and five worst growth industries for the coming year.

Transparent Public Toilet from Switzerland

Interestingly, the Swiss - probably the world's most introverted nation - have come up with an innovative way for citizens to answer the call of nature: a public toilet as transparent as a phone booth.

Get your mobile idea to market! (Free info session on July 9th)

Got a mobile content or application idea but not sure how to take it to market? Want to hear from three industry experts about how...

Seeking capital? Pitch Club is not a spectator sport!

Pitch Club is back in Melbourne! With a Panel of Angel Investors from Melbourne Angels, a selection of Melbourne's finest pitchers, this is not to...

The world’s favourite… pro bono workplace

The next time you feel the urge to complain about your economy class seat, spare a thought for British Airways staff who may have...

A lot of money for a cool effect

We're not sure what amazes us most about this one. Is it the complexity of the display? The captivating sound of the cascading...

How to escalate your advertising

Getting your advertising under the noses of new customers can be a difficult task - so how about getting it under their palms? ...

Southwest flies to a different beat

Frederick Herzberg introduced the business theory that workers are more productive and satisfied when they are not required to perform repetitive tasks. This flight attendant has worked out his own way to escape the drudgery of his working day and make Southwest Airlines' competitors look like boring old stiffs.
Subscribe to the Newsletter Over 30K subscribers


Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.


The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.


New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...