Scott Winning

Effective marketing design requires more than just technical knowledge and an eye for what is beautiful or attractive. How a design can effectively engage the mind and influence human behaviour is far more important than simple aesthetics.

The launch of Commercialisation Australia will coincide with the closure on 1 January 2010 of the Commercialising Emerging Technologies (COMET) program to new applications. Prior applications and ongoing COMET grants will continue to be serviced.

Gartner Inc., the information technology research and advisory company, recently forecast its top 10 consumer mobile applications for 2012. The applications are judged on their impact on consumers and industry players, considering revenue, loyalty, business model, consumer value and estimated market penetration.

In case you missed it, last week Deloitte named cloud computing internet service provider Emantra as overall winner of its Technology Fast 50 for 2009.

These three amusing sketches are courtesy of the BAFTA-award-winning comedy sketch program Harry and Paul, featuring Harry Enfield and Paul Whitehouse. While clearly lampooning the regular UK Dragons, who won't be familiar to most Australians, there's also much mirth to be found in their portrayal of the shows endless line of absurdly optimistic entrepreneur-pitchers.

This sweeping new Guinness ad is more than just a breath of fresh air. It marks a departure from the marketing strapline "Good things come to those who wait" that those at the helm of the famous Irish stout brewer have clasped closely for the past decade. The TVC, titled "World", features the new strapline "Bring it to life", playing to the idea that Guinness looks like it comes alive when poured into a pint glass. Brilliant.

Now, the American telecommunications outfit Sprint Network has created it's own version. Informative, intriguing and well presented, this video once again reminds us that we live in a rapidly developing technological age that few, if any, can keep up with.

Analyst Richard St. John is known for his straight-talking assessments of what drives success and failure, like The 8 things that lead to success.

We're all guilty of it - leaving the odd bill unpaid beyond its due date. Just make sure that you've prioritised the right ones first, in case someone comes 'a knockin'!

This July 2009 lecture to the TED in Oxford, UK sees Daniel Pink explore how the 20th century thinking behind staff and employee motivation...

You might think that your ability to concentrate on your chosen path and performing 'in the fast lane' is second to none.

We all have bad days at the office, but they don't usually get broadcast at the end of local news programs around the world.

The use of viral advertising in marketing campaigns is nothing new, however the power of this advertising vehicle appears to continue growing at a phenominal rate.

It's not an easy game standing up in front of a crowd of 120 people and pitch to a panel of hard-to-please angel investors, as 11 brave entrepreneurial souls did recently at the Melbourne Pitch Club event (held 25 June).

There's no denying the decline of print media and the move to digital publishing.

Whatever it is that you do in business, remember that there are certain fundamental resources which we count on and that without, nothing would work.

Seth Godin speaks to the Grandfather of entrepreneurs Richard Branson on how he turned the theft of stylish pepper shakers on Virgin Atlantic flights into a great marketing ploy, while also setting a decision-making example to his staff.

If Google's growing capability to monitor and cache all your communications, top-secret data and adventures in cyberspace has you worried, fear not! The satirical Onion News Network reports that Google HQ has come up with an answer... a facility where you can opt out of life in the Googleverse.

We love neat and innovative design here at Anthill and this cool fold up bike caught our eye as it's a pretty snappy looking prototype and has been developed with convenience as a top priority.

Getting your message across to your audience is a complex and often scientific affair. Businesses and organisations spend millions of dollars and thousands of man-hours crafting campaigns that they believe will promote their service or sell their product.