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A small Aussie company has been named among the world’s top tech start-ups to watch out for in 2016


Dsync, a small Australian-based systems integration company with offices in Sydney and San Francisco was recently included in the National Retail Federation’s list of 24 leading tech start-ups.

The National Retail Federation (NRF) is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the US and more than 45 other countries.

Dsync was founded by COO Simon Church, a former senior manager and top executive of some of the world’s largest technology logistics companies and CIO Martin Novak, who has worked with some of Australia’s largest retail brand websites and is known by his colleagues in the tech world as “The Rocket Scientist”.

We asked Simon what he thinks made his company make the cut. “DSYNC is a unique solution as well as a unique and innovative company” he told us.

“The software we’ve developed provides rapid, secure and unparalleled data synchronization. We believe it has the capacity to revolutionise the market for low cost integration of data.”

That’s a bold claim but one that seems to have some substance behind it.

“For the first time, you can now connect any system with any system.” Church declared.

How exactly does Dsync work?

Dsync’s pure integration system connects any combination of on premise or cloud-based processes, services, applications and data, all within individual or multiple organizations. Not only does this transform the online inventory experience, it brings costs down with monthly-scaling pricing.

The company specializes in affordable system integration, allowing retailers and others to easily and affordably connect disparate parts of their business: link your website to your inventory and your POS in a streamlined, user-friendly system.

“With our innovative integration system, organizations will never again have to run the risk of having incorrect stock quantities, locations and prices,” said Novak.

“We want to strengthen our customers’ financial success while contributing to their customers’ satisfaction and that’s why our company has seen years of success.”

The system design is scalable – no matter how many platforms you have, it can handle them all, you pay for what you use and on top of that, the revolutionary DSYNC dashboard allows you to visualize all your integrations in one, clean, easy to use space.

Both the software and the company have impressed the NRF, that’s for sure.

Why is this NRF nod a big deal for Dsync?

As one of just 24 and also the only Australian company on this list of “Top Most Promising Companies”, Dsync has secured an invitation to the 2016 Retail Show to be held at the Jacob K. Javits Convention Center in New York City in January, and a place on the NRF’s LaunchPad Program.

With over 33,000 attendees and 5,000 exhibitors the four day National Retail Federation EXPO is the premiere retail industry exhibition in the US, held annually in New York.

After more than a century, it is still the place for all things retail, attracting industry professionals from all the around the world – it more than lives up to its nickname, “Retail’s BIG Show”.

“We’re delighted to be included in the show” Church told us, “It’s an opportunity to meet other top performing tech start-ups from the world over and see where we are as an Aussie company competing on a global playing field.”

“We are honored to receive this recognition from NRF. Our business model has been successful because we offer a risk free usage to our clientele by streamlining business’ information.”

“This is an incredible opportunity for a small Australian company, and we are excited to be able to showcase our range of innovative solutions for the retail sector to such a large audience.”

The LaunchPad Program will run from the 17th to 20th January 2016. If all goes to plan it could be the perfect platform to launch DSYNC on a global scale.