Comic sans is hated.
Helevetica is revered.
If you’re not sure of the differences between serifs, old type, modern, transitional and geometric fonts, then you may be having some awkward conversations with your designer.
Here’s a crash course in the history of type face that will help you understand what your designer is trying to achieve when a type is chosen for your brand.
More than 500 years of typography history compressed into a 5 minute animated video. You really have to love the power of the Internet.
The history of typography