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Whatever you do, don’t use Comic Sans … or, should you? [VIDEO]

Comic Sans. It's the most hated font ever. Apparently, it is the second most complained about thing on Twitter, just behind Justin Beiber but, ahead...

Branding Bill Gates style: How can a startup build a brand? You need more...

What is a brand? To be clear about what we mean by brand - it is more than a mark emblazoned upon your butt. It...

A brief, animated history of type face. How to befriend a designer [VIDEO]

Comic sans is hated. Helevetica is revered. If you're not sure of the differences between serifs, old type, modern, transitional and geometric fonts, then you...

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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