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How to get customers… without alienating them first

It's now been over nine years since the dotcom boom, when the bulk of today's preferred 'new economy' revenue models were first proffered as...

How to build a professional network from scratch

Starting out in business can be one of the most trying times anyone can experience and even more so if you lack a supportive...

10 steps to accelerate cashflow by streamlining accounts

Asking for money is probably one of the least enjoyable jobs in business. If it isn't handled right, it can have a massive impact...

Creating a memorable customer experience

Attracting and retaining customers is all about the total experience of dealing with your business. That's why it is important to stimulate all five of your customers' senses every time they come into contact with your business.

6 email marketing mistakes and how to avoid them

While everybody seems to be talking about internet marketing, web 2.0/3.0, social media, Twitter, etc., many people seem to have forgotten about one of...

Crisis creates once in a lifetime opportunity

The current global financial crisis has been described as a “once in a lifetime recession”. However savvy business owners, entrepreneurs and investors recognise it as a once in a lifetime opportunity to make money.

Is your logo a ‘no-go’?

What do your logo colours secretly say about your business?

Is your logo a 'no-go'?

What do your logo colours secretly say about your business?

Website of the Week: A quirky new path to market for product ideas

Ben Kaufman, who also founded mophie and kluster, is back with a new variation on NameThis: quirky. The premise is this: entrepreneurs and creative people in general are bubbling with far more product ideas than they can possibly pursue. Consequently, these ideas end up dormant or exploited by someone else. Described by Kaulfman as a "social product development company", quirky invites users to submit their product ideas for US$99 each - this ensures that only the best ideas are lodged. The quirky community selects one product from the pool of submitted ideas every seven days. From there, the community (known as "influencers") weigh in by voting, rating and influencing other people's product ideas.

Get the message

Do you like receiving marketing via text message? I don’t. When my BlackBerry rings like a bicycle bell, I get a warm feeling inside...

The ‘pay what you think it’s worth’ model goes B2B

Call me crazy but we've recently offered 'pay what you think it's worth' (PWYT) terms to selected customers.

The 'pay what you think it's worth' model goes B2B

Call me crazy but we've recently offered 'pay what you think it's worth' (PWYT) terms to selected customers.

How a business should market itself

What a fantastic way to promote your company. Where do we sign?!

Social media – who cares? I’m a B2B.

Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?

Social media – who cares? I'm a B2B.

Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?

Five steps to winning the pitch every time

Here are five things that you can do to make sure you get the best results when pitching for new business.

How to grow a business in tough economic times

During World War II when times were tough and money was tight, most businesses around the world were forced to make immediate cost-cuts. The first...

Marketing wisely in an economic downturn

Historically, the marketing budget is the first to get cut back when companies feel the squeeze. As Darwinian principles take effect, the unprepared marketer...

How to fuel word of mouth like a fire

We have all heard it before. "Word of mouth is the most powerful form of advertising'. A lot of businesses' survival depends on it,...

Stay relevant by getting to know your customers

Downturn or not, the growth of any business relies on how well you know your customer and what you do with that information. As the owner/CEO of a business, you have the responsibility to ensure your customers understand what your business offers, and to do that you must understand what it is your customers need - and anticipate that their needs change regularly.

FREE BUSINESS TOOLS

How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

FREE BUSINESS TOOL

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE