This undeniably humorous (and slightly scary) marketing expression has been fondly quoted for decades. In fact, I heard it re-quoted again last month, at a business breakfast. It’s a funny line. And a great way to justify abstract marketing goals. Pity that it’s no longer true. (At least, it doesn’t need to be.) On Friday,…
This undeniably humorous (and slightly scary) marketing expression has been fondly quoted for decades. In fact, I heard it re-quoted again last month, at a business breakfast. It’s a funny line. And a great way to justify abstract marketing goals. Pity that it’s no longer true. (At least, it doesn’t need to be.) On Friday,…
Customers want more than your widgets or whatever your core offering happens to be. They want an experience. They want to be wowed. They want to join your tribe. If you don’t approach them on these terms, there are countless rival ‘tribes’ that will, argues Kevin Garber.
“I know that half my advertising works… I just don’t know which half!” This undeniably humorous (and slightly scary) marketing expression has been fondly quoted for decades. Pity that it’s no longer true. Discover how the advertising landscape is shifting. Learn to build trust and become a ‘thought leader’. Reach more customers, using new tools,…
There is frustration in radioland, much tearing of hair and beating of breasts. Nothing they do seems to make much difference to generally dismal ratings and they showed a national decline in revenue at the end of last financial year.
There is frustration in radioland, much tearing of hair and beating of breasts. Nothing they do seems to make much difference to generally dismal ratings and they showed a national decline in revenue at the end of last financial year.
Having a strong market-based business is great. You are a power broker and can often profit from both sides. But how do you get over the chicken and egg problem?
From my experience working with more than 12 market-based businesses, there are two things you need to do.
Why on earth do corporations continue to burn cash on print ads announcing internal promotions and new client updates? Surely their staff would prefer a holiday, the latest gadget / lavish gift / cash bonus, instead of their company spending a couple of thousand dollars making this type of announcement.
This outstanding one-day program, is a MUST for sales and marketing teams, CEOs that want to get the best from their team and accelerate business growth. Use unique strategies for capturing and closing more leads Build a world-class sales organisation Realise your sales potential and get quick results Get around price objection DOUBLE YOUR SALES…
This is the greatest time in history and a large portion of the business world seems to be off somewhere missing it, with their heads in the sand. Stop it. Get on board, embrace the economic climate and celebrate the opportunities around you!
Despite having an MBA majoring in marketing, I fully admit to having a rather simplistic view of marketing: present a product or service so people can see what it is. Then leave the selling to the sales department.
Are your sales declining, fewer prospects or more competitors in the marketplace? Maybe it’s time for a business “makeover”.
Bucking the trend of customer inconvenience, some savvy entrepreneurs have carved out a lucrative niche for themselves in the online food industry by reinstating consumer convenience as King.
To have any hope in business, you need to be seen as credible – by your investors, colleagues, competitors and, most importantly, by existing and potential customers. Here are some tips to prove your business bona fides.
Actors training salespeople how to mesmorise their targets with stage techniques. Not as crazy as it sounds. In fact, what a great idea! Now we’re on the hunt for any other unusual sales training techniques or initiatives you’ve come across. If you know of any, let us know below.
Let’s hope your business card never finds its way into this guy’s hands.
Anthill contributor and web marketing extraordinaire Mick Liubinskas recently posted this short vlog on the Pollenizer blog. In it, he highlights the difference between having a web product that works (all the widgets and clicks behave as they should) and having a web business that works – i.e. one that can win and retain customers and staff.
Anthill contributor and web marketing extraordinaire Mick Liubinskas recently posted this short vlog on the Pollenizer blog. In it, he highlights the difference between having a web product that works (all the widgets and clicks behave as they should) and having a web business that works – i.e. one that can win and retain customers and staff.
Last night, I was given the pleasure of moderating a panel of design exporters at the launch of The Case for Export, a handbook released by Design Victoria to assist aspiring design exporters. I was particularly proud of my involvement (despite my shabby MC skills) simply given the nature and focus of the exporters in…
If you’ve tried to get new lending or renew an existing loan recently, you’ll know just how hard it is. As a result of the credit crunch, banks have pretty much shut up shop in terms of business lending to both small- and medium-sized businesses. If you have a business that is basically viable with…
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