Tag: Sales

Your mission should you choose to accept it... Entrepreneur Bootcamp offers 3-days of accelerated entrepreneur training where you'll discover the ‘behind-the-scenes’ business and internet success...

We decided to ask you, our very innovative readers, to tell us how you have tweaked your own business models to build new revenue streams and make money in this destructively distracting economic climate (rather than 'save' it). And, of course, we'll publish the most interesting, innovative, inspiring and instructional in our Apr/May/Jun print edition.

We decided to ask you, our very innovative readers, to tell us how you have tweaked your own business models to build new revenue streams and make money in this destructively distracting economic climate (rather than 'save' it). And, of course, we'll publish the most interesting, innovative, inspiring and instructional in our Apr/May/Jun print edition.

It’s no coincidence that those old-time miners, enduring the elements and living with uncertainty in their quest for gold, have a lot in common...

Pitch Club is a fast and furious networking event. The objective is simple. Bring together a focused group of entrepreneurs, investors and advisers and provide...

"Innovation" is a woolly beast. It has many disguises and aliases. To get face-to-face and down and dirty with innovation is no mean feat.

James Tuckerman reviews THE GOOGLE STORY and HOW TO TURN YOUR MILLION-DOLLAR IDEA INTO A REALITY

First off, let's be clear. We have to kill the phrase 'online classifieds'. At best, it has the weary note of strained metaphors, like moving staircases and horseless carriages. At worst, it's symptomatic of a dated way of thinking about the world. These days, winning in classifieds really means winning in markets. And that, dear readers, is a much tougher job.

It seems like every bus shelter you pass features a back-lit silhouette of a dancing girl or boy with wires coming out of their ears. You don't have to read the logo to know that it's another ad for iPod. But did you know that the ad is doing wonders for Apple PCs?

The similarities between start-ups and film projects are even greater in the US, where venture investors are likely to install their own people into a business for a short period of time to help get it moving.

Some companies are built to be sold. The intellectual property and business processes are bedded down and bundled into a transferable package. Find a market gap, identify potential buyers, build it, drive home the value and make the trade sale. And then, if you enjoyed the ride, do it again.

Most people will always forfeit personal luxury to provide for their baby. It's no wonder that the baby industry is perpetually booming. Liz Heynes and Catherine Kerstjens take a look at five Australian companies on the move in an industry where only the best will do.

It's a concept that has taken on many names in recent times, including buzz marketing, viral marketing, word-of-mouth, word-of-mouse and stealth marketing. Whatever you call it, the concept is simple: using customers to create a conversation about a product or service.

It's a concept that has taken on many names in recent times, including buzz marketing, viral marketing, word-of-mouth, word-of-mouse and stealth marketing. Whatever you call it, the concept is simple: using customers to create a conversation about a product or service.

While sometimes apocryphal, start-up failure rates tell a sombre story: most start-ups don't see their third anniversary. This high attrition rate has many causes, but a primary factor is poor cash flow management.

Greetings Anthillians! I've been sipping a glass of fine wine and contemplating the grapevine. Word of mouth has to be the most powerful form of advertising. How else could a brief conversation by the water cooler precipitate the purchase of a $300 dollar bottle of plonk? Professional antagoniser, Ray Beatty, is on the case.

If you've ever received an invitation to a wedding being held interstate or overseas, you'll know that sharing the love can be expensive and time consuming. But with technology doing more and more of our leg work these days, more palatable options were bound to emerge.

I recently had the good fortune to host the Commercialisation EXPO 2006 conference held in Melbourne. It covered all the right areas and was a great success, but it is clear that one troubling issue remains - the chasm between innovation and marketing is as wide today as it has ever been.

I recently had the good fortune to host the Commercialisation EXPO 2006 conference held in Melbourne. It covered all the right areas and was a great success, but it is clear that one troubling issue remains - the chasm between innovation and marketing is as wide today as it has ever been.

Your strategy is your objective for the pitch and the tactics and specific actions you employ to achieve that objective. A great way to get the objective clear is to imagine the pitch is over and you have won. If, at the company's next board meeting, the selection committee were asked to succinctly explain why they selected you, what would they say? We call this The "Board Room" Statement. For example, your Boardroom Statement might be: "We selected them because they had good ideas and enough experience to do the job, but more so, a level of enthusiasm and desire to work with us that none of their competitors could match."