Tag: New Media

Under this intensified pressure, is Twitter - the poster child of everyone's-invited, it's-fun-to-share, revenue-will-come-later, progressive web culture - becoming tetchy and litigious?

This month, Anthill Online is being added to the Nielsen Online ratings system. In short, we're putting ourselves out there, dropping our digital knickers for all the marketing world to see. And we need your help.

Unless you are Osama bin Laden’s roommate, you'll know that 2009 is the year Twitter took off. It has grown by over 1,000 percent and the phrase "tweet it" has become part of the popular lexicon. While many people still "don't get it", it has become incredibly powerful. How did this happen?

There are so many examples of exciting Australian companies and initiatives. Why aren’t doing a better job of ensuring their success? Brad Howarth looks at the issue of squandered potential.

Quite simply, any business without a revenue-generation model won’t exist over time. We only need look at the dot-com bust of the late 1990s to see this reality. The real question in the so-called ‘Freeconomy’ is how many businesses can be supported by the advertising sales model? Why the idea of ‘Free’ is being touted as new is beyond me.

Brand leadership through social media Not so long ago, the relationship that brands had with their customers was a one-way street. The brand was the...

Earlier today, I received a bunch of tweets, simply featuring the Twitter names of other users. For example... nanachtorontoRT @ixplora: RT @jenbishopsydney: Follow friday @marissatree...

Last night I headed to the State Library in Melboure to check out the first event in the 'Portable Film Festival 2009 Symposium Series', produced by...

In shopping mall design, the "Gruen transfer" refers to the moment when consumers respond to "scripted disorientation" cues in the environment (of course, with the goal of soliciting a purchase). It shouldn't come as a surprise, therefore, that the website of the popular ABC television program of the same name is extremely effective at seducing visitors who wander through its pages, making departure feel almost impossible.

Frankly, it sounds like newspapers are struggling to understand the opportunities and rules that govern the online world. There is a whole generation that has grown up with the concept of freemium economics. Try to charge them for something they have always had for free and you’ll lose them altogether. They need to remember that their main customers are advertisers.

Authentic Anthillian Mark Kofahl spent plenty of time in the Webciety area of CeBIT in Hanover, Germany earlier this month. He's leading the charge...

A couple of weeks ago we posted a great video visualisation explaining the complex origins of the current credit crisis. It was so well received, we thought we'd post another interesting visualisation video. This one explains the history of the internet.

London-based uberVU is bringing order to the chaos with its conversation-tracking aggregation technology. Users enter a url they want uberVU to track (say, your blog url) and uberVU begins tracking everything published at that url (say, blog posts, comments and trackbacks), as well as conversations that kick off or fragment into the parallel universes of other blogs, Twitter, FriendFeed, YouTube, Flickr, Digg, etc. These conversation threads are aggregated into the uberVU tracking interface.

As a new generation of Gordon Gekko's fry under the blowtorch of angry shareholders and world leaders brace themselves for the bill from mass bailouts, it's easy to answer the question, "What is the future of finance?" by simply asking another: "Is there a future for finance?"

Listening to everyone bang on about cost-cutting, home foreclosures and delayed retirements must be mighty wearying for the über rich. Fortunately, those who have more money than they know what to do with can leave the bear-with-a-toothache investment market alone for a while and indulge in several innovative new spending options.

Changes in the business and technical landscapes are forcing companies to change the way their people work to deliver innovation (always faster-better-cheaper) and with less people involved. This drive means that companies need to find better ways for their people to collaborate.

While Rentoid contains the everyday items you'd expect to see listed (chainsaws, ladders, laptop computers, air conditioners, etc.) there are also some deliciously oddball items. You can rent an island, sports cars, private jets, a unicycle, a driveway, a full-size wrestling ring, an R2D2 projector, even a wife (listed in the "antique" category).

While Rentoid contains the everyday items you'd expect to see listed (chainsaws, ladders, laptop computers, air conditioners, etc.) there are also some deliciously oddball items. You can rent an island, sports cars, private jets, a unicycle, a driveway, a full-size wrestling ring, an R2D2 projector, even a wife (listed in the "antique" category).

The very conditions that make Asia such a disruptive market for consumer behaviour - lax copyright, fast broadband, urban youth subcultures, advanced mobile devices - are also fast becoming global trends. As the rest of the world joins the party, you can rest assured, the future of TV will not be far behind.

Everybody loves transparency in government, right? Well, a US federal agency, called the Recovery Accountability and Transparency Board, has taken this hallowed principle to a...