Vilified footy entrepreneur Ricky Nixon’s latest, most abortive attempt at PR redemption this weekend provided several clear lessons about the new art of war on the PR and reputation battleground. The most instructive lesson from the interview was when Nixon sulked that he was being unfairly outfoxed and out-PR’ed by a teenager.
What’s interesting about the tally above is the lesson it offers in new media marketing. For example, the leading two ‘cool companies’ generated more than double the social media responses to the full list of eighteen finalists combined. But only one could be described as a ‘new media’ company with natural online reach.
Social media ‘gurus’ are the latest targets of ridicule in this Xtranormal animation. The text-to-animation software has made it possible for amateur film-makers, from bedrooms and home studies the world-over, to focus their ire on almost any community group, profession or industry, from iPhone acolytes to Tea Party zealots. Created by copywriters Jason Schmall and…
The darkly comedic introduction sequence, which was developed by UK stencil artist Banksy at the invitation of The Simpsons’ producers, was pulled from YouTube earlier today, prompting many tech-scene observers to speculate that the clip, which is clearly critical of the program’s production processes, ruffled some of the wrong feathers at Fox.
Poor Myspace. It’s been on its last air-guitar-riffing, crowd-surf-groping, drug-fuelled stagger for several years now. Indeed, the only thing that has kept its face from plunging into the vomit-filled toilet bowl of obscurity has been the way musicians have used the platform to self-promote… until now.
This article is the fourth in The Anthill Guide to Online Marketing for Small Business (and Startups) series. Last time, we identified common terminology associated with online marketing and revealed how some websites artificially inflate Page Impressions. Today, we continue this theme and look more deeply into the science of online advertising, so that you may talk like an expert, and get ROI!
Fitness centres are feeling the burn of social media. That’s gymrat-ese for “it’s working.” According to a trend report by Australian debit service provider Ezypay, gyms are increasingly using established online people connectors such as Facebook and Twitter to bring their members together for lasting relationships with each other and their fitness centre.
Do you ever feel like online marketing options were deliberately designed to confuse? In this post, we reveal some of the strategies that media organisations don’t want you to know – the tactics they use to inflate their figures (yes, it’s real and happens every day).
There’s big money in tearing down traditional barriers between media formats. Just ask Gavin McGarry, who has built a business out of trans-media storytelling. As president of New York-based company Jumpwire Media he says that no one has got it all figured out yet, and there is still plenty of money to be made.
Mass production is now in the hands of the masses. And, it’s got nothing to do with standardised, low-quality, generic products. Instead, crowdsourcing is the smoking gun. It’s the ‘Weapon of Mass Construction’ for those wired to the web and online communities. It’s collaboration at a global scale. Finally, we might just make this world work!
Mass production is now in the hands of the masses. And, it’s got nothing to do with standardised, low-quality, generic products. Instead, crowdsourcing is the smoking gun. It’s the ‘Weapon of Mass Construction’ for those wired to the web and online communities. It’s collaboration at a global scale. Finally, we might just make this world work!
If you haven’t already watched the commercial below, you’re about to see what is already being described as one of the best brand re-launches of all time. It deservedly won the Film grand prix at the Cannes Lions and is now being praised, far and wide, for the way its creators Wieden + Kennedy have extended the reach of the campaign to embrace social media.
When the climatic finale of the television series ‘Lost’ aired earlier this year, BitTorrent news service TorrentFreak estimated that 15% of all torrent downloads of the final episode originated from Australia, despite the country representing only 0.3% of the world’s population. Do we blame our convict past or lack of access to legal channels?
The advent of social media and real-time web networks means that the youth of today are more likely to source information from someone they know than via traditional media. Not only does this undermine most previous media models but it also poses the questions of how do you predict this trend and, more importantly, how do you capitalise on it? Here, Managing Director of venture capital firm Draper Fisher Jurvetson (DFJ) Steve Jurvetson, speaking at the 11th Annual Top Tech Trends at the Churchill Club in 2009, gives his view on what the next five to six years hold and where he sees the opportunities in federated media.
The markets and audiences of the 21st century are a savvy bunch. No longer gullible and susceptible to the heavy handed and brash branding practices of the past, they’re looking for the ‘why’ and not the ‘what’ when they buy into a product or service, and this leaves companies and organisations charting new and unfamiliar territory. Andrew Collins explores the changing face of brand promotion.
Being a single industry economy is notoriously dangerous. And few countries understand this better than Iceland. Not wanting to remain in the doldrums, Iceland is trying to re-brand itself as a journalistic haven, centre of creativity and popular tourist destination. Cue cart-wheeling citizens.
Ralph Simon is regarded as one of the founders of the modern mobile entertainment industry. At X|Media|Lab Global Media Ideas, Ralph will address various ways Australian Internet start-ups can find capital or smart support for their company and commercial ideas In an email interview, we asked him to share his views about the ‘next’ round of mobile technologies and what he thinks about Australian innovation.
Ralph Simon is regarded as one of the founders of the modern mobile entertainment industry. At X|Media|Lab Global Media Ideas, Ralph will address various ways Australian Internet start-ups can find capital or smart support for their company and commercial ideas In an email interview, we asked him to share his views about the ‘next’ round of mobile technologies and what he thinks about Australian innovation.
In early February, Facebook announced that it had 400 million users and All Facebook’s Nick O’Neill is predicting that the company should near the 600 million user mark and surpass $1 billion in annualised revenue by the end of the year. But the growth of Facebook is evidence of something more than a fad.
In early February, Facebook announced that it had 400 million users and All Facebook’s Nick O’Neill is predicting that the company should near the 600 million user mark and surpass $1 billion in annualised revenue by the end of the year. But the growth of Facebook is evidence of something more than a fad.
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