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What happens when an Italian woman and Italian coffee tempt an Australian boy
Matthew and Luisa fell in love, braved a long distance relationship between Australia and Italy respectively and have started a coffee business together
Starbucks spelling: this is funny but, it could be true! [VIDEO]
Starbucks employees are notorious for misspelling the names of customers. This interesting spelling occurs when the order taker writes the customer's name on the side...
What does coffee really do to our brains? [VIDEO]
Maybe it was way back at high school or university that you pulled an all-nighter to get stuff done. Perhaps now you're doing it regularly...
Coffee. Can we ever have too much of it?
Right now, the average cost of a takeaway cappuccino in Australia is $3.47. On average, Australians are paying no more this quarter for their cappuccino than last quarter. The Gilkatho Cappuccino Price Index™ has slowed this quarter in comparison to the CPI, but still shows a marked increase on the CPI over the year.
Pure awesome: the honest and surprising facts about coffee [VIDEO]
Some of us drink coffee. Some of us drink more coffee than others. Some of us need coffee. So, it's not really surprising to know that globally, we consume 300 tons of caffeine a day. Yes, a day.
Abigail Forsyth on raising consciousness, one coffee cup at a time
Abigail Forsyth is the founder of KeepCup, a company that sells reusable plastic coffee mugs as eco-friendly alternatives to paper cups. In this podcast, she talks to Garry and Leon about winning the endorsements of baristas, selling to corporates around the world, and how to sell the message behind the product itself.
What creates word of mouth? A case study in coffee talk.
What makes for a good strategy to get people chatting and raving about your brand and passing the word on to others? We posed this question to Soup, a marketing agency that works with influential people to spread the word about products and brands. Tracey Coleman, Soup's conversations director, shared this story of a successful cafe in Sydney and what it revealed about word-of-mouth marketing.
Is theatre the future of retail?
For beer consumers, I imagine this innovation might be an enormous boon (personally, I'm a quantity over quality type of guy). However, I suspect that the real commercial advantage drawn from the Beer Vault might not be its capacity to expand beer drinkers' palates and prevent wastage.
Is it worth pursuing a saturated market? The Clarke vs Malatesta Debate
On Wednesday during the Launch of Napkin Competition at the University of Melbourne, a student audience asked the two speakers “Is it worth pursuing a market where no gap exists and is already saturated by competitors?”
Sydney cafés seeking edge with extra bytes
Cafés and other physical retail businesses aren’t generally thought to be reliant on high-tech gadgets. But as Matthew da Silva discovers over one too many espressos, wherever hot milk signals profitability, a house laptop is never far away.