We’ve all seen ads on YouTube. Ones that are a direct cut from television or, ones that have been created especially for online broadcast.
This one falls into the latter category. It will only work on YouTube because it’s using the interface of the video sharing platform to make a point about car safety.
It’s a simple treatment but, one that is quite effective: using a known user experience to make a great analogy. Volkswagen’s left-field thinking for digital marketing continues.
Volkswagen Ad – A frame within a frame