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LeashView [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

In 2014, my friend and I went for a ride. While drinking our coffee midway, someone hopped on one of the bikes and rode off with it. I immediately wanted to develop a device that would tether my bike to my phone in case someone tried to steal it. My partner and I sources Bluetooth transmitters and wrote a mobile application and network that would tether the two. Users phones act like an aerial for all other users. We then developed a commercial solution for tracking assets around any infrastructure and that is how the Community of Things network started

2. WHAT & HOW

The purpose of this innovation is to…

…protect and track assets that consumers and commercial businesses value and do not want to lose without the high costs.

It does this by…

…Using Bluetooth beacons, mobile phones and wifi gateways we have been able to build an international mesh network that constantly looks for and reports the whereabouts of Leash It beacons. The network behind it all is called the Community Of things as we have created a community of like minded users that assist each other protect the things they love.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Alternatives are costly and have difficulties tracking items within infrastructure, most solutions use GPS or other low band connectivity that does not work inside buildings. Most SME have not been able to afford an asset real time location service due to high setup and ongoing costs which they now can with Leash It low cost Bluetooth solution

Its various benefits to the customer/end-user include…

Any business to analyze the utilization and prevent loss of their assets. It allows them to improve productivity of their staff as now their staff can simply go online and find any asset instead of hunting for it.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…Purchasing costly WiFi routers and WiFi sensors and attempting to triangulate the whereabouts of an asset. These devices end up costing hundreds of thousands of dollars and their accuracy is limited. With Bluetooth setup costs are low and ongoing costs are also limited. instead of only being able to tag a few assets companies can now tag every asset.

WIFI tags, active RFID, Image recognition which all have limitations. They have built triangulation and other methods which constantly have to be upgraded and retrained. the LeashView approach is to have a gateway in each room of the infrastructure.

5. TARGET MARKET

It is made for…

Hospitals to track patients, records and equipment. Car yards to track cars, books and keys within the yard, old age homes to track patients with dementia, noto fiactions will be sent to staff if patient leaves room at odd hours, work sites to limit OH&S risks by sending notifications to foreman if worker enters area they are not allowed. Monitor homes for children with disabilities if they leave the home. Firearm protection and everyday items like luggage, pets, and any other asset a consumer or business wishes to protect.

It is available for sale through…

Distributors as well as online.

Our marketing strategy is to…

Promote the solution in media that pertains to that specific vertical. Social media above and below the line media. However from experience best marketing is word of mouth. this solution is the next generation real time tracking with an IOT back end and a community driven front end. We definitely trying to promote the community side of the solution.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: LeashView – Smart 100 2018
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