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The latest in Geoff McDonald's Book Rapper series, this distillation offers Malcolm Gladwell’s Outliers and Geoff Colvin’s Talent is Overrated in one 30 second summary.

The advantages that some companies have gained from an intelligently deployed social media strategy has placed other businesses under increased pressure to get tweeting. However, while Twitter has become a permanent weapon in many marketers' arsenals, few users face the threat of arrest for not tweeting.

You don't have to be a fragile artist to produce a masterpiece like this. Simply install IOGraph and get on with your normal computer business. After a while, open the software and save your visual tracking abstraction for others to admire.

A national survey, released last week by capital raising magazine Wholesale Investor, has highlighted the need for entrepreneurs to get their deals in front of a wide investor audience. The findings show that investors will evaluate 10 to 30 deals before deciding to invest in one.

I’ve never been a fan of the whole PR thing -- I’ve seen so many people sink time, effort and money into PR and then see no real ROI from it. And don’t even start with that “brand awareness” crap.

Let’s take a leaf from the pages of Old Media History. If you own a television set, TV networks can’t stop you watching their programming. There is no ‘block’ button on the control panel at your local TV station. Yet the demographic composition of a TV audience is essential to the success of a television when courting advertisers.

This spoof of "Empire State of Mind" by Jay-Z and Alicia Keys has been climbing up the viral charts. Produced by Pantless Knights, it's a tribute to The New Dork ruling the roost in today's tech world. It's catchy, and you can even download the free MP3.

This week, Domenic Carosa's Future Capital Development Fund (FCDFL), Australia's only internet-focused Pooled Development Fund, announced its plans to raise a new round of capital in the lead up to an IPO. It's current portfolio consists of approximately 15 companies, including MP3.com.au, which he bought back from Destra last year.

This week, Domenic Carosa's Future Capital Development Fund (FCDFL), Australia's only internet-focused Pooled Development Fund, announced its plans to raise a new round of capital in the lead up to an IPO. It's current portfolio consists of approximately 15 companies, including MP3.com.au, which he bought back from Destra last year.

For a small car, the Mini packs a big punch: particularly when it comes to its global advertising campaigns.

For a small car, the Mini packs a big punch: particularly when it comes to its global advertising campaigns.

I have come to realise that innovation and creativity are rarely about killer ideas, but more often connected to a cycle of trying, learning and adapting. Big companies don’t always reward this process. It is often about getting it right, which doesn’t bode well for allowing space to try, fail and try once again. Take our recent "Undies Monday" promotion...

I was reading someone’s blog the other day and they were talking about determining what information products are best for your clients… and therein I read the offending sentence: “The best way to find out is to ask them.” What a load of crap.

How is the media handling the digital ecosphere? Matthew da Silva discussed the view from the wall with key players in attendance at last month’s Media 2010 conference, a Sydney ideas forum sponsored by Fairfax Digital.

I think it is safe to say that most entrepreneurs are pretty motivated people. To risk everything to create something new, you have to have a fairly clear idea of what you want to achieve.

Books have always been a huge part of my life. But only an ostrich would deny that tectonic shifts are reforming the once-staid publishing industry. Here are my predictions for the biggest trends in publishing over the next five years.

I used to Google hairdressers, plumbers, cafes. Now I ask my Facebook and Twitter connections who to go to, because a personal recommendation tells me a lot more than someone’s website can. SEO is doomed. In the format we know it, at least.

Anthill print editions always had a pass-on rate -- i.e. how many people read the same copy -- that was well above the industry average. In other words, they had a great shelf life. However, it seems that, in some people at least, the desire to continue sharing Anthill back issues is more pressing than the desire to wait patiently for their collection to mature into a golden egg.

Anthill print editions always had a pass-on rate -- i.e. how many people read the same copy -- that was well above the industry average. In other words, they had a great shelf life. However, it seems that, in some people at least, the desire to continue sharing Anthill back issues is more pressing than the desire to wait patiently for their collection to mature into a golden egg.

Effective marketing design requires more than just technical knowledge and an eye for what is beautiful or attractive. How a design can effectively engage the mind and influence human behaviour is far more important than simple aesthetics.