Home Marketing & Media Bing Lee’s Facebook flood pledge: Brilliant or worth a bollocking? What do...

Bing Lee’s Facebook flood pledge: Brilliant or worth a bollocking? What do you think?

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Electronics retailer Bing Lee has caused a ruckus on the interwebs for pledging to donate $1 to the Queensland flood appeal for every user who becomes a member of the company’s fan page.

The strategy has been attacked on Twitter, with users adopting the hashtag “#charityfail”. Brilliant marketing or worth a bollocking?

What do you think?

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