Home ANTHILL TV What do balloons, purple cows and Dyson fans have in common?

What do balloons, purple cows and Dyson fans have in common?


For over almost a decade (eight years, anyway), Seth Godin has been talking about the importance of being ‘remarkable’ as a marketing device.

When Godin uses the word ‘remarkable’, he’s applying the word’s most literal definition; things that are worth making ‘remarks’ about. In his international bestseller Purple Cow, he claims that we have now moved into an era where markets are largely satisfied, and that it is no longer good enough to simply pump out another product and then expect the marketing department to exercise its creative flair to make a mediocre product saleable.

In Australian parlance, you can make a turd shine but it’s still a turd.

The following clip was brought to Anthill’s attention by one of our readers, John Powers, Biztoolsanalytics.com. He pinged a link our way, via email, as a suggested addition to our Beer O’Clock email.

The video features Dyson engineers demonstrating how inducement and entrainment work using the company proprietary Air Multiplier™ fan. If you watch closely, the balloon is sucked into the airflow from behind and to the side of the fan; this is inducement and entrainment of the air.

So, why the lengthy introduction about Seth Godin? As far as we’re aware, Mr Powers does not work for Dyson. And never has. He may not even own a Dyson vaccuum cleaner. Yet, he thought this clip was good enough to share.

In many ways, the following clip is a product demonstration. Yet, here am I, sharing it with tens of thousands of people, for free.

Now that’s remarkable! (Quite literally.)

An innovative method for the non linear transportation of flexible bags containing gas.

If you know of something that’s ‘remarkable’ (worth making remarks about), leave a comment below or send us your suggestion using our feedback form.