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How to create demand for a really boring product [VIDEO]

Of all the household chores, there's one thing I like the least. That's ironing. But, it's closely followed by vacuuming. Even with a Dyson, vacuuming...

Australian’s buoyancy bazooka wins international Dyson design contest

Longreach -- a portable water-rescue device that can fire an expandable buoyancy device up to 150 metres -- has won the international 2010 James Dyson Awards, an annual competition aimed at coaxing crazy-like-a-fox ideas from the next generation of design engineers.

What do balloons, purple cows and Dyson fans have in common?

When Godin uses the word 'remarkable', he's applying the word's most literal definition; things that are worth making 'remarks' about. In many ways, the following clip is a product demonstration. Yet, here am I, sharing it with tens of thousands of people, for free. Now that's remarkable! (Quite literally.)
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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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