![How to create demand for a really boring product [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/09/DYSON-EYE-360-570.jpg)
Of all the household chores, there’s one thing I like the least. That’s ironing. But, it’s closely followed by vacuuming. Even with a Dyson, vacuuming is a tedious, thankless and, most importantly, endless job. While robotic vacuums have been around for a while, most were thwarted by low slung furniture, different flooring and, doorways. But,…
Longreach — a portable water-rescue device that can fire an expandable buoyancy device up to 150 metres — has won the international 2010 James Dyson Awards, an annual competition aimed at coaxing crazy-like-a-fox ideas from the next generation of design engineers.
When Godin uses the word ‘remarkable’, he’s applying the word’s most literal definition; things that are worth making ‘remarks’ about. In many ways, the following clip is a product demonstration. Yet, here am I, sharing it with tens of thousands of people, for free. Now that’s remarkable! (Quite literally.)
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