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A soccer player has made a new app that is already changing the game...

Soccer player and entrepreneur, Simon Murphy, is transforming the way soccer games are recorded with his newly launched app, RefLIVE

Nike’s World Cup ad has a very powerful marketing lesson [VIDEO]

The FIFA World Cup 2014 in Brazil is already in high gear and, if you’re a football fanatic like me, your life is now...

Search in review: 2010 as seen through Google’s unblinking eye

With zest and a flair for the dramatic that would make even the most hardened movie-trailer editor cry in her popcorn, Google has assembled a video that recalls 2010 as seen through the Mountain View monolith's all-seeing eye. The video promotes a page that shows the top searches worldwide -- including our search behaviours in Australia.

What will happen if Australia gets the World Cup? [AFL CEO Andrew Demetriou on...

This week, Barker and Gettlere talk with AFL CEO Andrew Demetriou on the AFL’s expansion plans, its business model and its involvement with communities outside Victoria, where the organisation is pushing development of the Australian Rules code. And what will happen if Australia gets the World Cup?

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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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