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Is cuteness a factor that helps make a video go viral? Or, do we...

Three days after its release on YouTube the latest ad from Volkswagen has gathered close to half a million views. It's not a particularly remarkable ad. But, it does have a puppy in it.

How four simple words made a boring teaser ad for the Superbowl into a...

American sporting events bring out some brilliant advertising. Hockey ads are flowing again, as are the laughs. But, it's a teaser ad for its Superbowl ad from Taco Bell that is transformed by a simple disclaimer.

Ferris Bueller: The Sequel? (Matthew Broderick chucks a sickie)

Clearly crafted to appeal to the maturing Gen X market, this Honda ad has been released as an an attempt to score a pre-Super Bowl touchdown. While traditional advertising budgets are decreasing, Super Bowl advertising costs are on the rise -- not because of the vast number of people who watch 'the game' but because of the even vaster number who share the 'made to be viral' clips.
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How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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How To Grow Your Business and Profits with Jason Cunningham [CHEAT...

Recorded guerrilla-style in the basement of York Butter Factory, the linked video course is a rollicking, authoritative lesson (with some colourful language, mind you) from someone who has been through it all. In this Cheat Sheet, we cover three hot tips from the lesson, with a focus on helping business owners grow and increase profitability: Why entrepreneurs need to think about “the end," why cash flow is king – no matter what you’ve heard, and why you need to have a vision for success.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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