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Is cuteness a factor that helps make a video go viral? Or, do we...

Three days after its release on YouTube the latest ad from Volkswagen has gathered close to half a million views. It's not a particularly remarkable ad. But, it does have a puppy in it.

How four simple words made a boring teaser ad for the Superbowl into a...

American sporting events bring out some brilliant advertising. Hockey ads are flowing again, as are the laughs. But, it's a teaser ad for its Superbowl ad from Taco Bell that is transformed by a simple disclaimer.

Ferris Bueller: The Sequel? (Matthew Broderick chucks a sickie)

Clearly crafted to appeal to the maturing Gen X market, this Honda ad has been released as an an attempt to score a pre-Super Bowl touchdown. While traditional advertising budgets are decreasing, Super Bowl advertising costs are on the rise -- not because of the vast number of people who watch 'the game' but because of the even vaster number who share the 'made to be viral' clips.

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The Alchemy of Negotiation with Matt Lohmeyer [FREE REPORT]

Negotiation is part and parcel of everyday life. Despite this, the idea of honing our negotiating skills doesn’t go down well with most of us. We fear that we’ll end up being manipulative, exploitative, scheming. To help us break the chains of this retrogressive mentality, we have Matt Lohmeyer. He has worked as a professional negotiator in various fields for over eight years and before that, negotiated deals with biotech pharmaceutical and chemical companies. In short, he’s an Alchemist in the Art of Negotiation.

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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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