Tag: strategy

Dr Jason Fox is a motivation strategy and design expert. What does that mean? Well, it means he believes that if we design work differently,...

In this video, Mobile Roadies CEO Michael Schneider explains two things that will guarantee that your app is bad, overlooked and will, ultimately, fail. Luckily,...

We've all been there. You've been working on something and, whether you want it or not, everyone feels compelled to add their two cents. I notice...

Are you thinking about ditching the corporate cubicle to go work for yourself? The promise of freedom sure is enticing. Imagine it - no more...

I grew up on a farm. So, to me, I always think of fertiliser when I hear the word. And, that's not such an odd...

Starting your own business, no matter what it focuses on, is something that can be exciting as well as stressful. While the prospect of...

Good timing can turn a mediocre product into a breakout success; bad timing can destroy an otherwise successful career. In business, timing is everything....

Big Data is often touted as the next frontier for businesses, containing a magic that will drive innovation and productivity. Many pundits see it...

It’s a phrase we’ve all encountered in the service industries: Price, speed, quality: pick two. But, is this always true when it comes to delivering...

In case you missed the memo, retargeting is becoming the go-to marketing tactic for savvy growth hackers to amplify their advertising spend. Retargeting lets you serve ads across online advertising networks to people who have previously visited your website. Because these customers have already shown some interest in your product, retargeting is highly effective at increasing conversions on modest budgets. Here are the four key retargeting campaigns you need to get setup for 2013.

Founded little over a year ago on the back of a credit card 'investment' Show Pony Fashion has defied the industry trend of sliding sales to post it's first million dollars in revenue. A combination of internationally-inspired, Australian-designed and affordable garments coupled with an intelligent approach to social media and ecommerce seems to have struck a chord with Australia's fashion-conscious women.

I am often asked to put together events for clients, and despite all my best efforts to suggest alternate activities, they insist I go ahead. When my concerns come to the fore, they then say, “The ROI on that wasn't great,” or my favourite, “We didn't get many people, what went wrong?” And one thing I have learnt is that clients really don't like to hear, “I told you so.”

My husband Robert and I started our business only six years ago. We have always used TV and print advertising to drive business, but it has taken a while to get our heads around online marketing. Last week, we attended the Yellow Pages Driving Your Business Series digital marketing seminar in Brisbane, and picked up some really important tips that we can now use in our own business. These are the top six hot tips that we took away from the event.

Many companies have been adopting an approach to social media based on an assumption that it is ‘free’. They have set up accounts and hoped it will work. It won’t. Hope is not a strategy, and social media takes time to get right – so it can’t be free. So let’s walk through the basic steps.

Last week, I posted a story that asked Anthill readers to suggest new revenue streams. The post was triggered by a theft (and the loss of some expensive equipment). The surprising flood of responses to this post, received by phone, email, tweets, Facebook messages and, of course, your comments had me both thrilled and alarmed. It also got me thinking.

Recently, I was in the market for a good business plan for my mobile account. I found Telstra the best in terms of network coverage, so I decided to give them a call to see if they could sweeten the deal. Happily, instead of the advertised three months of credit, I was offered six months. "Yes, sign me up!" Then, the salesperson said something very amusing...

It's time to ask that important question, 'So, do we have a deal.' But instead, your stomach starts to stir with anxiety, your hands get sweaty, you begin to question your sense of self-worth (or lack thereof) and, before you know it, not only have you failed to close the sale, you've inadvertently demonstrated your lack of belief in the offer (through your hesitation) and started to actually talk down the product in some misguided attempt to demonstrate that you are, indeed, not a salesperson! What are you thinking!

I've been trying to work up a new equation. Could it be that business models that demand a certain (albeit tiny) amount of exertion from the customer, in return for a proportionate (or slightly greater) and guaranteed reward, are more likely to build brand loyalty than those which provide a solution that's seemingly effortless to achieve?

Google’s acquisition of SocialDeck at the end of August made it the 11th social media-related company Google has snapped up so far this year – five of them in August alone. The buying spree raises questions as to where the company is heading with its much-anticipated play in social networking. What Google needs, and what is not yet evident, is a coherent strategy for social networking that pulls together the disjointed pieces of its growing social media portfolio.

When Godin uses the word 'remarkable', he's applying the word's most literal definition; things that are worth making 'remarks' about. In many ways, the following clip is a product demonstration. Yet, here am I, sharing it with tens of thousands of people, for free. Now that's remarkable! (Quite literally.)