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How to get leads, appointments, meeting requests and sales using contemporary technologies and strategies. "Short, simple... powerful!"
Download this FREE step-by-step guide and start technology to start closing sales faster. "Short, simple... powerful!"
PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...
There are four words in the English language that will not only get someone's attention but, will give you a chance of influencing their...
Phil Anderson is an ex-bodybuilder who gave up the weights to pursue a career in property investment. So, what do these two seemingly distinct career...
The question is probably not “would you?” but “could you?” Of course, the average SME owner can never achieve these crazy valuations. Instead, most lose...
Great sales people know how to get listened to and get people to act. Do you want to know how it’s done?
Specifically, Barrett was interested in how the community perceived the profession of selling and the “usefulness” of having sales qualifications at degree level. The study attempted to understand the state of existing development for sales professionals and how tertiary education in selling and sales would further assist in ensuring sales and selling is viewed as a profession.
It should be a great experience, right? Wrong. There is really only one store that I can think of that makes shopping online easy, too easy....
Gary Vaynerchuk is the quintessential entrepreneur. He comes from entrepreneurial stock. His father, after escaping political upheaval in Belarus, had limited English and money, and went from stock boy to part owner of a liquor store in five years. In this frank discussion, Vaynerchuk spells out why he loves social media and how he's used it to sell and generate true word of mouth.
Prospecting is the oxygen that fuels the fire of sales. Now, take a deep breath and grasp the full significance of that statement! Then, stop hyperventilating at the thought of selling, and read on. Simply put, there is no business without prospecting.
Customers prefer to browse FAQ pages online, rather than encounter in-your-face sales representatives. When needed, they quickly email enquiries or call a customer service representative. It’s predicted that field sales force teams will no longer be required in the near future. With their days numbered, why are so many industries still insisting on hiring a strong sales force?
In today’s world a good product is only one part of a sale, not the sale itself. A good salesperson is also not enough to secure a sale. Nowadays, many business people, business owners and individual professionals need to be able to make a sale but aren’t what we would traditionally call a ‘salesperson’.
When it comes to selling, the internet means that consumers are now more aware, than ever before, of the different options available. But while new information enhances the power to choose, it also increases the power to confuse.
When promoting your product or service, it’s easy to miss a key trick by failing to make what you’re selling unique. The term ‘Unique Selling Point’ (USP) was first coined in the 1940s, and first defined in print by advertising executive Rosser Reeves in 1961. A good current example of a clear USP is the well-known brand Head & Shoulders’ "You get rid of dandruff."
Have you ever wondered why you seem to hit it off with some customers, while with others it's like oil and water? It’s because we respond intuitively to the natural chemistry -- or lack thereof -- between temperament styles. Research in the field of psychology tells us that we’re born into one of four primary temperament styles: aggressive, expressive, passive or analytical. Each requires a different approach and selling strategy.
Rapport is a relationship between two or more parties, especially one of mutual trust, or emotional affinity. Rapport is one of the most important features or characteristics of subconscious communication. In sales, it means everything! Do you have rapport? Why not take this test?
A post last week from Flippa.com marketing manager Luke Moulton prompted a fierce response from some of our readers. To look at the post, titled 7 things you must do before attempting to sell your website, with its six comments, you wouldn't initially think this to be the case. This is largely because the most passionate responses bypassed our formal comments section.
If you've ever doubted the capacity of savvy marketing to transform an average product into the must-have slice of cool, check out this brilliant eBay campaign from early 2009.
I have several arms to my business, but one of the main ones is the events we run. We're currently in the process of filling a three day event and have been using low-cost preview events to do this. At every single preview event, I get someone asking me, "How do you keep filling your rooms?!"
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