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Sales people learning foolproof selling techniques at NIDA?

Actors training salespeople how to mesmorise their targets with stage techniques. Not as crazy as it sounds. In fact, what a great idea! Now we're on the hunt for any other unusual sales training techniques or initiatives you've come across. If you know of any, let us know below.

Built to flip

Some companies are built to be sold. The intellectual property and business processes are bedded down and bundled into a transferable package. Find a market gap, identify potential buyers, build it, drive home the value and make the trade sale. And then, if you enjoyed the ride, do it again.

Marketing: directly target your marketing efforts

Direct marketing is a form of advertising that requires a direct response from the consumer. This includes mail, catalogues, advertising, telemarketing, direct selling and email initiatives that are delivered directly to the individual.

All hail the salesperson!

Salespeople acquired a stereotype for foot-in-the-door, sell-your-mother-for-a-dollar moral bankruptcy long before Zig Zigler cartwheeled his way into the public consciousness. But if salespeople appear a hardened bunch it's because they spend their days on the front line. And let's face it, if salespeople fail, no one gets paid. It's about time we cleared society's pedestal of entertainment celebrities, precious artists and fatuous egomaniacs. At long last, it's time to hail the salesperson!
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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