OK, all you sales staffers, it’s nitty-gritty time. I’m about to give you the Magnificent 7 of Networking — seven interconnected fundamentals that will allow you to build effective and profitable relationships for your business.
As a barometer for the overall economy, Australian sales professionals are optimistic they will meet or exceed their quarterly targets, according to a recent survey. Of 493 employees interviewed by Huthwaite Asia Pacific for its quarterly sales survey, 73% said their goals for the June quarter were well within reach — or would be surpassed. When the same question was posed for the year’s first quarter, 62% answered positively.
In this week’s podcast, Leon and Garry talk about the latest inflation figures coming in lower than expected and suggesting there will be no pre-election rate rise. Similarly, the cost of materials to business has grown at a modest pace, less than economists expected so inflation seems to be under control for now.
For the first article in this series, I asked ‘Why are you bothering with online marketing?’ My purpose, of course, was to emphasise the importance of creating measurable goals. But, be warned, even the most splashy, expensive, creative, courageous marketing initiative will fail if it is not built on a suitable foundation. To generate any interest in the online space, you must first develop a compelling reason for your target market to actually want to engage with you.
The Law of Success in Sixteen Lessons, Napoleon Hill’s 1,600+ page first draft published prior to Think and Grow Rich, contains a lot of useful information that can help business builders realise their potential. In this series, Joshua Moore covers each of Hill’s attributes in a practical way. Today, he discusses the value of improving your character and listening to others.
So, you’ve weathered the storm that was the GFC. That’s a relief, no doubt. But where to now? Looking forward there is justifiable concern that uncertain consumer sentiment, combined with the absence of the 2009 stimulus package, will see sales remain lacklustre.
In this TEDx talk, Simon Sinek explores the reasons why only some companies and leaders succeed when the tools and materials for success are available to everyone. Drawing examples from Apple, the Wright Brothers and Martin Luther King, Sinek uses his simple but powerful model of the ‘golden circle’ and the question ‘why’ to illustrate how inspirational leaders achieve greatness.
Just like dressing up a house for auction, giving your website a spit and polish prior to sale will ensure you achieve the best outcome. The following seven steps can help make your treasured site shine, prior to putting it on the market and attracting top dollar.
Success in the Amish business world is hardly surprising when you consider that networking through LinkedIn might not have the same community-building effect as teaming up with neighbors to build a barn. And we’re sure that telling someone you ‘like’ their work will always be far more effective when told to their face rather to than their Facebook.
The masses are turned on, tuned in and… thinking entirely of themselves. Seth Godin provides an important reality check for marketeers and businesses when considering exploring and exploiting the mass market appeal of modern media channels.
Sure. We’ve heard how the iPad will soon become a popular device for watching videos, reading online newspapers and downloading books online. But one really useful use of the iPad that has barely been talked about is its potential function as a presentation and meeting tool.
“When we arrived, the staff knew we were a triage team called in to determine whether they should receive emergency surgery and a chance at life or a shot of morphine and a painless journey to oblivion.”
Like most would-be web-entrepreneurs, we discovered very early on that the ‘Fields of Dreams’ approach to web development is, unsurprisingly, flawed (i.e. ‘if you build it, they will NOT come’). If building a profitable (or even sustainable) website were that easy, every web developer would be too busy swimming in their personal Jacuzzis of cash to apply their web-developing expertise to the many projects of small business owners and marketing professionals.
Like most would-be web-entrepreneurs, we discovered very early on that the ‘Fields of Dreams’ approach to web development is, unsurprisingly, flawed (i.e. ‘if you build it, they will NOT come’). If building a profitable (or even sustainable) website were that easy, every web developer would be too busy swimming in their personal Jacuzzis of cash to apply their web-developing expertise to the many projects of small business owners and marketing professionals.
It is commonplace in business to look at what your competitors are doing and do your own carefully crafted version of that. Excuse me. I just threw up in my mouth a little bit. There is nothing unique about reflecting the messages within your industry.
If you wanted to send a rocket to the international space station, would you listen to your cousin John when he said there’s no way that you should use that kind of fuel, because he used it in his car once and the car blew up? So why do people do this every day in their businesses?
There is a purpose to design that many developers (and even some marketers) simply don’t want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.
There is a purpose to design that many developers (and even some marketers) simply don’t want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.
Business is best defined as: “Creating wealth through profitable transactions.” I came to this definition many years ago after winning a job as General Manager of a medium-sized company and later boasting to a friend that revenue had increased threefold under my guidance. “Great,” he said, “but what about profit?”
This was a great question.
I was reading someone’s blog the other day and they were talking about determining what information products are best for your clients… and therein I read the offending sentence:
“The best way to find out is to ask them.”
What a load of crap.
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