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How to create compelling offers for the web: Make them retweetable!

For the first article in this series, I asked 'Why are you bothering with online marketing?' My purpose, of course, was to emphasise the importance of creating measurable goals. But, be warned, even the most splashy, expensive, creative, courageous marketing initiative will fail if it is not built on a suitable foundation. To generate any interest in the online space, you must first develop a compelling reason for your target market to actually want to engage with you.

The Law of Success: Lesson 10 — Moulding a pleasing personality

The Law of Success in Sixteen Lessons, Napoleon Hill’s 1,600+ page first draft published prior to Think and Grow Rich, contains a lot of useful information that can help business builders realise their potential. In this series, Joshua Moore covers each of Hill’s attributes in a practical way. Today, he discusses the value of improving your character and listening to others.

Growing your business through the recovery? It’s about combining online and offline value.

So, you’ve weathered the storm that was the GFC. That’s a relief, no doubt. But where to now? Looking forward there is justifiable concern that uncertain consumer sentiment, combined with the absence of the 2009 stimulus package, will see sales remain lacklustre.

Sell ‘why’ not ‘what’ to inspire belief from your customers

In this TEDx talk, Simon Sinek explores the reasons why only some companies and leaders succeed when the tools and materials for success are available to everyone. Drawing examples from Apple, the Wright Brothers and Martin Luther King, Sinek uses his simple but powerful model of the 'golden circle' and the question 'why' to illustrate how inspirational leaders achieve greatness.

7 things you must do before attempting to sell your website

Just like dressing up a house for auction, giving your website a spit and polish prior to sale will ensure you achieve the best outcome. The following seven steps can help make your treasured site shine, prior to putting it on the market and attracting top dollar.

Why the Amish make great entrepreneurs

Success in the Amish business world is hardly surprising when you consider that networking through LinkedIn might not have the same community-building effect as teaming up with neighbors to build a barn. And we're sure that telling someone you 'like' their work will always be far more effective when told to their face rather to than their Facebook.

No one cares about you! Godin delivers some vital, unvarnished truth

The masses are turned on, tuned in and... thinking entirely of themselves. Seth Godin provides an important reality check for marketeers and businesses when considering exploring and exploiting the mass market appeal of modern media channels.

Could the iPad revolutionise coffee-shop meetings?

Sure. We've heard how the iPad will soon become a popular device for watching videos, reading online newspapers and downloading books online. But one really useful use of the iPad that has barely been talked about is its potential function as a presentation and meeting tool.

Welcome to the shallow end of the corporate gene pool

“When we arrived, the staff knew we were a triage team called in to determine whether they should receive emergency surgery and a chance at life or a shot of morphine and a painless journey to oblivion.”

How Anthill turned a $900 blog into one of Australia’s Top 50 Business &...

Like most would-be web-entrepreneurs, we discovered very early on that the 'Fields of Dreams' approach to web development is, unsurprisingly, flawed (i.e. 'if you build it, they will NOT come'). If building a profitable (or even sustainable) website were that easy, every web developer would be too busy swimming in their personal Jacuzzis of cash to apply their web-developing expertise to the many projects of small business owners and marketing professionals.

How Anthill turned a $900 blog into one of Australia's Top 50 Business &...

Like most would-be web-entrepreneurs, we discovered very early on that the 'Fields of Dreams' approach to web development is, unsurprisingly, flawed (i.e. 'if you build it, they will NOT come'). If building a profitable (or even sustainable) website were that easy, every web developer would be too busy swimming in their personal Jacuzzis of cash to apply their web-developing expertise to the many projects of small business owners and marketing professionals.

Keep your friends close and your competitors even closer

It is commonplace in business to look at what your competitors are doing and do your own carefully crafted version of that. Excuse me. I just threw up in my mouth a little bit. There is nothing unique about reflecting the messages within your industry.

Not all advice is equal

If you wanted to send a rocket to the international space station, would you listen to your cousin John when he said there’s no way that you should use that kind of fuel, because he used it in his car once and the car blew up? So why do people do this every day in their businesses?

“Does your website make you money or cost you money?”

There is a purpose to design that many developers (and even some marketers) simply don't want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.

"Does your website make you money or cost you money?"

There is a purpose to design that many developers (and even some marketers) simply don't want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.

There’s actually only one way to build a business

Business is best defined as: “Creating wealth through profitable transactions.” I came to this definition many years ago after winning a job as General Manager of a medium-sized company and later boasting to a friend that revenue had increased threefold under my guidance. “Great,” he said, “but what about profit?” This was a great question.

Your clients are morons

I was reading someone’s blog the other day and they were talking about determining what information products are best for your clients… and therein I read the offending sentence: “The best way to find out is to ask them.” What a load of crap.

Optimism grows in Oz business trading market

Online business trading site BizExchange recently published its 2009 fourth quarter findings Index for Australian Private Business Values. Overall market sentiment surged for the second quarter running – in contrast to the lows experienced nine months previously – and has reached its highest levels since the Index survey began in 2006.

Global Growth by Design

Want to break into Europe? Doing business in China? Is the USA your next stop?

The 10 best strategic business slides of all time: #8 — The Sales Funnel

Anyone in sales will tell you it’s a process -- and they are dead right. But what is that process? Enter the Sales Funnel, another of my favourite slides.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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