Tag: Sales

It's now been over nine years since the dotcom boom, when the bulk of today's preferred 'new economy' revenue models were first proffered as...

Starting out in business can be one of the most trying times anyone can experience and even more so if you lack a supportive...

Asking for money is probably one of the least enjoyable jobs in business. If it isn't handled right, it can have a massive impact...

Attracting and retaining customers is all about the total experience of dealing with your business. That's why it is important to stimulate all five of your customers' senses every time they come into contact with your business.

While everybody seems to be talking about internet marketing, web 2.0/3.0, social media, Twitter, etc., many people seem to have forgotten about one of...

The current global financial crisis has been described as a “once in a lifetime recession”. However savvy business owners, entrepreneurs and investors recognise it as a once in a lifetime opportunity to make money.

What do your logo colours secretly say about your business?

What do your logo colours secretly say about your business?

Ben Kaufman, who also founded mophie and kluster, is back with a new variation on NameThis: quirky. The premise is this: entrepreneurs and creative people in general are bubbling with far more product ideas than they can possibly pursue. Consequently, these ideas end up dormant or exploited by someone else. Described by Kaulfman as a "social product development company", quirky invites users to submit their product ideas for US$99 each - this ensures that only the best ideas are lodged. The quirky community selects one product from the pool of submitted ideas every seven days. From there, the community (known as "influencers") weigh in by voting, rating and influencing other people's product ideas.

Do you like receiving marketing via text message? I don’t. When my BlackBerry rings like a bicycle bell, I get a warm feeling inside...

Call me crazy but we've recently offered 'pay what you think it's worth' (PWYT) terms to selected customers.

Call me crazy but we've recently offered 'pay what you think it's worth' (PWYT) terms to selected customers.

What a fantastic way to promote your company. Where do we sign?!

Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?

Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?

Here are five things that you can do to make sure you get the best results when pitching for new business.

During World War II when times were tough and money was tight, most businesses around the world were forced to make immediate cost-cuts. The first...

Historically, the marketing budget is the first to get cut back when companies feel the squeeze. As Darwinian principles take effect, the unprepared marketer...

We have all heard it before. "Word of mouth is the most powerful form of advertising'. A lot of businesses' survival depends on it,...

Downturn or not, the growth of any business relies on how well you know your customer and what you do with that information. As the owner/CEO of a business, you have the responsibility to ensure your customers understand what your business offers, and to do that you must understand what it is your customers need - and anticipate that their needs change regularly.