It’s now been over nine years since the dotcom boom, when the bulk of today’s preferred ‘new economy’ revenue models were first proffered as an almost certain path to rapid riches. Of course, it didn’t turn out that way, and most of us media companies (big and small) are still struggling to nail-down the ‘rules’…
Starting out in business can be one of the most trying times anyone can experience and even more so if you lack a supportive network of business owners to help you reach your business goals. So what are you meant to do if your little black book has one phone number in it and it…
Asking for money is probably one of the least enjoyable jobs in business. If it isn’t handled right, it can have a massive impact on the health and viability of the business. There is a lot more to getting paid than just asking for money. Getting paid is the result of a whole lot of…
Attracting and retaining customers is all about the total experience of dealing with your business. That’s why it is important to stimulate all five of your customers’ senses every time they come into contact with your business.
While everybody seems to be talking about internet marketing, web 2.0/3.0, social media, Twitter, etc., many people seem to have forgotten about one of our staple marketing opportunities online – email marketing. Email marketing can be very cost-effective and productive when handled correctly. In fact, the majority of marketing executives say email, search marketing, and…
The current global financial crisis has been described as a “once in a lifetime recession”. However savvy business owners, entrepreneurs and investors recognise it as a once in a lifetime opportunity to make money.
What do your logo colours secretly say about your business?
What do your logo colours secretly say about your business?
Ben Kaufman, who also founded mophie and kluster, is back with a new variation on NameThis: quirky. The premise is this: entrepreneurs and creative people in general are bubbling with far more product ideas than they can possibly pursue. Consequently, these ideas end up dormant or exploited by someone else. Described by Kaulfman as a “social product development company”, quirky invites users to submit their product ideas for US$99 each – this ensures that only the best ideas are lodged. The quirky community selects one product from the pool of submitted ideas every seven days. From there, the community (known as “influencers”) weigh in by voting, rating and influencing other people’s product ideas.
Do you like receiving marketing via text message? I don’t. When my BlackBerry rings like a bicycle bell, I get a warm feeling inside knowing that I’m being contacted by someone I know. So I do get a bit peeved when I see it’s my AFL club telling me about their kids fete on the…
Call me crazy but we’ve recently offered ‘pay what you think it’s worth’ (PWYT) terms to selected customers.
Call me crazy but we’ve recently offered ‘pay what you think it’s worth’ (PWYT) terms to selected customers.
What a fantastic way to promote your company. Where do we sign?!
Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?
Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?
Here are five things that you can do to make sure you get the best results when pitching for new business.
During World War II when times were tough and money was tight, most businesses around the world were forced to make immediate cost-cuts. The first thing to go was their marketing budget. However, surveys conducted a few years later found that those businesses that had continued to advertise during the war became the market leaders….
Historically, the marketing budget is the first to get cut back when companies feel the squeeze. As Darwinian principles take effect, the unprepared marketer can end up on the scrap heap. In tough times, as well as the good ones, panic is the enemy. With some clear thinking, careful planning and clever spending, it is…
We have all heard it before. “Word of mouth is the most powerful form of advertising’. A lot of businesses’ survival depends on it, but what do you do when word of mouth dies off? Some people say, “Word of mouth is like the weather – you can’t control it.” That’s just not true. There…
Downturn or not, the growth of any business relies on how well you know your customer and what you do with that information. As the owner/CEO of a business, you have the responsibility to ensure your customers understand what your business offers, and to do that you must understand what it is your customers need – and anticipate that their needs change regularly.
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