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New report from Vamp reveals how marketers will work with influencers in 2020

75% of those surveyed by Vamp said they had briefed an influencer to do work that would have once gone to a creative agency

Australian fashion ecommerce retailer theurge.com is launching in America and the UK this spring

theurge.com, an Australian-based technology company making it easy to “Shop the World,” recently announced it will launch in America, the UK, and across the globe this Spring.

Here are five social media marketing developments to watch in 2019

Barely a week went by in 2018 without news of a social media update, announcement and security breach. While keeping on top...

Keep these 5 SME marketing trends for 2017 in mind to stay ahead of...

Understanding and implementing current marketing trends is crucial to success, as it allows business owners to stay at the top of their respective industry and ensures objectives are achieved.

Here’s how to start and build a successful self-funded business from social media

Social media is growing as a platform, to not only reach consumers but also to build a brand’s online presence. Creative industries in particular thrive off image based social media platforms to build awareness.

What’s in your Rack? This new app changing how Australians shop is backed by...

Partnering with Buzinga App Development, two Australian entrepreneurs, Ben Morris and Danijel Jefic, have made the switch from Virgin Australia baggage handling to launching disruptive item-sharing app, Rack.

Can’t get off your phone? This app is tackling social media addiction in a...

The aim of App is to help us understand what normal is when it comes to how much time we truly spend on our phones. There is so much noise in the media about this issue but most of the data is anecdotal without any real data.

Step into the future – how to incorporate virtual reality tech into your marketing...

It offers an immersive environment for the users: and this is where everything else pales. Getting users completely immersed into your content creates a new experience, a new way of interacting with your message and brand.

Drink to start-up success: This 5 month old Aussie beverage disruptor is already on...

The company envisions a new class of wellness beverage, called focus drinks, made with natural functional ingredients that are shown to support levels of focus, concentration and mental performance.

New tech start-up lookfit has its eye on the $8.5 billion local health and...

It currently compares in excess of 10,000 products and services from more than 350 brands, including household names like Lorna Jane, Running Bare, Swisse, Adidas and Goodlife.

The ‘Twitter of voice’ looking to capitalise on the growing era of voice with...

Israeli startup HearMeOut is taking on the likes of Google and Apple in a bid to capitalise an emerging demand for voice tech, listing on the ASX ahead of its planned launch in the US next year.

More and more businesses are embracing social media and actually getting good at it

The number of businesses with a social media presence has leapt this year in every category, up from 31 per cent to 48 per cent for small and medium businesses (SMBs) and from 56 per cent to 79 per cent for large businesses, according to the 2016 Social Media Report.

This tech start-up has set out to become the Xero of social media influencer...

Hypetap is Australia’s leading influencer engagement platform, offering a sophisticated, end-to-end technology powered solution that connects the highest quality influencers.

Real estate, meet real time: This start-up lets you follow the house of your...

After WA trial, tech start-up followit brings real time to real estate giving Australian home buyers live information on real estate the second it is listed

Blog Avenues wants to put your business on the road to Australia’s most influential...

Founded by marketing duo Lisa Johnston and Rachael Ballard Sydney based tech start-up Blog Avenues is Australia’s newest influencer marketing platform

Brands plan to spend more on social media campaigns this summer and this new...

Influencer marketing start-up, Visual Amplifiers (VAMP) has launched in Australia as marketers continue to spend more on social media as summer kicks off

Christmas? Double tap: 3 tips on how businesses on Instagram should prepare for the...

With mobile on the rise, brands need to create more compelling content for visual platforms like Instagram to engage consumers and share some festive cheer.

Curiosity didn’t kill the cat: Why being curious and pushing the comfort zone is...

Curiosity may well have killed the cat; but just as a cat has nine lives, in business we have to be prepared to reincarnate...

7 ways Kim Kardashian has taught me how to be a better businesswoman

Kim Kardashian has been hailed as an $85 million entrepreneur after shooting to fame in 2007 in one of the most infamous sex tape...

Instagram for Business… in 12 steps [FREE INFOGRAPHIC]

This FREE INFOGRAPHIC will teach you how to effectively work through these restrictions to maximize the benefits of your business usage of Instagram.
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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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