Kim Kardashian has been hailed as an $85 million entrepreneur after shooting to fame in 2007 in one of the most infamous sex tape leaks.
Eight years later Kim ‘has monetized fame better than any other’ and as always she is still dividing opinions.
In fact, she just recently tweeted a nude selfie showing off her second pregnancy to put to rest the rumors that she has been faking it and that had the internet buzzing with adoring fans cheering on one side and critics admonishing her on the other.
While you may never have Kim’s fame or controversy, there are definitely some lessons your business can take away from this lady who has made a lot from seemingly nothing.
Here is how Kim has taught me to be a better businesswoman.
1. Love what you do
Kim Kardashian has one of the best work ethics in the business, critics always bash her but there is a reason she is everywhere and it is because she is working her ass off to get there.
Loving what you do is different to doing what you love, this has allowed Kim to sustain her message and become the most successful reality TV star of our time.
When you start a business, usually your most valuable asset is time and you will pour more blood, sweat and tears in to building your dream than anything in your life.
You need to love what you do because there will be days when you do not want to get out of bed but you will need to keep going with a positive attitude.
2. Disrupt the market
Now I don’t recommend leaking a sex tape to get your business off the ground but that disruptive move rocketed Kim Kardashian from Paris Hilton’s BFF to millionaire super slashie celeb/author/actress/singer/stylist/mum/model/entrepreneur/socialite.
Creating a disruption will bring attention to your business, and ultimately lead to an increase in traffic/sales. And in this Internet age, it is becoming easier to create disruption.
But be ready for it! It’s no good generating increased traffic if you don’t have the resources to handle it. Of what use is the wind if you have no sail?
3. Learn from your mistakes and move on
“I thought about it for a long time. But when I get over something, I get over it,” Kim has said to Rolling Stone about her infamous entry to the celeb world.
Failing fast is key as an entrepreneur and the more research you do, you will find that successful people make more mistakes but they simply keep trying, despite the mistakes that they have made.
4. Rely on people smarter than you
She partnered with Glu Mobile to release Kim Kardashian Hollywood, which is projected to make a cool $200 million. Whilst she maintains that she is in daily contact with the team regarding the look of the game, she has never once claimed any technical input.
When starting a business resources are limited, paying for a mentor might not be in your budget but you can still surround yourself with guru’s by moving your desk to a co-working space, you could also work out contra deals for any assistance that you might need.
5. Take risks
Kardashian has released a 440-page book of self-portraits titled Selfish, the Amazon reviews are in and they are not great with Tracy Young stating ‘A poor tree died for this.’ On the flip side it is also a #1 Best Seller.
If you look up entrepreneur in the dictionary I am pretty sure it says risk taker, this starts when you quit your 9-5 job to when you max out your credit card to pay your staff and continues to when you keep expanding your team. You will always have to take risks but make sure you are comfortable and they are smart.
6. Use social media
Kim has 38.1 million followers on Instagram alone waiting to see what dress she wears next or what her next partnership might be.
Not only are most social media tools free but they can be used to generate revenue and increase brand awareness and hopefully attract customers to your website to bring in the money. It’s also great for keeping your customer base enganged.
7. Keep it lean
“You know, I thought the more money I made, that I would spend more. And that’s the opposite,” Kardashian added in her recent appearance at the prestigious Commonwealth Club of California in San Francisco.
To maintain your success, keeping the start-up frame of mind helps. Often more money in, means more money out, but do you really need a full time web developer or social media assistant?
Check out intern websites like 99interns.com and outsourcing websites like fiverr.com and freelancer.com.au to complete the job that you require without the ongoing costs involved.
Tara-Jay Rimmer is an entrepreneur and investor. As a university drop out Tara-Jay co-founded the multi-million dollar business The Van That Can.