Home Smart 100 2014 Soundpond.net (SA) – 2014 SMART 100

Soundpond.net (SA) – 2014 SMART 100

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

1. THE BEGINNING

This innovation came to life when…

Two regular blokes watched a movie about pirate radio in London during the 70s, and thought, “That seems like a splendid idea!”

Realising a huge market gap for under-represented music, and lacking the budget to buy a fully fledged FM broadcast ship and place in international waters, they turned instead to the internet, and Soundpond.net was born in little ol’ Adelaide.

2. WHAT & HOW

The purpose of this innovation is to…

Enable previously unrepresented musicians to present their works on a crowd-funded online platform. Each show is entirely responsible for curating their own work, with no limits placed by advertisers or “higher ups”. It is a free, open system.

It does this by…

It is an entirely live, entirely online radio station, combining live chat, live video streaming, articles, and more into an individually curated experience. The degree of instant interaction with the studio itself, and all other listeners, was unparalleled.

While all the above technology is commonly combined now, it was an Australian first when we launched back in 2009.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Soundpond.net presents more live content per week than any existing service, commercial or otherwise, in Australia (and possibly the world). It does all this on a shoestring budget, leveraging community support and technology. Four years later, it’s still highly in demand. People still support, people still watch. It’s socially proven.

Its various benefits to the customer/end-user include…

52 live shows a week, all individually curated by passionate deejays and original producers, to ensure a fresh, constantly evolving, quality experience. We present the best, picked by living breathing humans, with a living, breathing smile.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

The odd speciality show on an FM channel, interspersed with playlists chosen by small teams of music directors subject to their organisations bias and putting their own personal influence on the station as a whole. This either worked, or didn’t. Regardless, it wasn’t fully crowdsourced.

Its predecessors/competitors include…

Every music station, worldwide, ever. Clearly, competition is stiff but we are thriving.

5. TARGET MARKET

It is made for…

Primarily young technology users open to exploring new tastes in music, aged 15 to 30. However we do have a huge range in the listening audience, in various age groups and over 100 countries!

It is available for sale through…

Our website www.soundpod.net

Our marketing strategy is to…

Use word of mouth. 52 live shows a week, plus guests, specials and events gets you some pretty powerful word-of-mouth. In partnership with sponsors we can do viral giveaway competitions using products people actually want, along with all the traditional marketing.

Your Turn — VOTE!

The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:

  1. Tweet it: Top left of each page (3 points)
  2. Trigger a Reaction: Facebook ‘Like’, etc (2 points)
  3. Leave a Comment: Anonymous comments excluded (1 points)

We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.

FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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