Home Articles A lesson in branding and viral marketing: The Santa Brand book 2013

A lesson in branding and viral marketing: The Santa Brand book 2013

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Branding is more than a logo. It’s more than choosing the right colours.

A brand also captures, to quote The Castle, the vibe.

This is a cheeky little viral tactic from U.K. communications consultants Quietroom.
It’s the brand book for the rebranding of Santa for 2013.

It’s amusing and a great parody of a brand book – because this is what a brand book should really capture. It’s also a great bit of viral marketing for the consultancy.

See, sometimes learning can be fun!

Read it here: The Santa Brand Book, AD 2013

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