Branding is more than a logo. It’s more than choosing the right colours.
A brand also captures, to quote The Castle, the vibe.
This is a cheeky little viral tactic from U.K. communications consultants Quietroom.
It’s the brand book for the rebranding of Santa for 2013.
It’s amusing and a great parody of a brand book – because this is what a brand book should really capture. It’s also a great bit of viral marketing for the consultancy.
See, sometimes learning can be fun!
Read it here: The Santa Brand Book, AD 2013
