This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
In 2016, we identified that there was a huge waste of mature age experience with high discrimination rates, long periods of searching for work, and a consequent lack of productivity and financial security.
2. WHAT & HOW
The purpose of this innovation is to…
Help create successful mature age business owners who decide to start their own thing when work opportunities are limited.
It does this by…
Based on surveys of 10000 business owners we’ve identified the key 8 skill gaps every business owner needs and created a mature age specific learning program to help new mature business owners succeed.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
There were no mature age specific learning programs for first time business owners.
Its various benefits to the customer/end-user include…
It will improve success by up skilling them in the key things they need to know to be business owners as opposed to employees.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Alternative methods were do it on your own with no training. Or perhaps doing a TAFE course – which is not targeted at mature entrepreneurs.
5. TARGET MARKET
It is made for…
Mature individuals 40+ starting their first business.
It is available for sale through…
Online and via corporates and associations who have a desire to assist mature age workers transition into their own gig.
Our marketing strategy is to…
Dual strategy – partnerships and media including article writing to reach individuals. Partnerships and direct marketing to corporates and associations to identify those who have access to larger numbers of mature aspiring business owners and workers being made redundant.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: SILVER and WISE – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)
