Marketing and entrepreneurship go hand in hand.
How else does one convince an investor to back a product that doesn’t exist yet? Or cajole a business partner to quit her stable job and jump in the business trenches with you? Or compel a prospective customer to complete a purchase order when you have no track record?
It’s all in the pitch.
That’s why we’re looking forward to the Australian release of ‘Art & Copy’, a by feature-length documentary director Doug Pray film (‘HYPE!’, ‘SURFWISE’ and ‘SCRATCH’), about advertising, creativity and inspiration.
How does Pray feel about his subject matter?
“Hate advertising? Make better ads.”
We could not have said it better.
