Back in 2009, behavioral economist Dan Ariely, the author of Predictably Irrational, gave a brilliant TED talk. Using classic visual illusions and his own counterintuitive (and sometimes shocking) research findings, he showed how we’re not as rational as we think when we make decisions.
I dug it up this week because I feel that by understanding how irrational our choices often are, we can start to understand how to make more rational ones more often.
You can’t fix what you don’t know is broken, right?
