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Of blind choices: Are you really in control of your own decisions? [VIDEO]

Back in 2009, behavioral economist Dan Ariely, the author of Predictably Irrational, gave a brilliant TED talk. Using classic visual illusions and his own...

So, you reckon you’re a good decision maker. What makes you think that? [VIDEO]

Every day we get up, clamber out of bed, and make decisions. We decide whether we'll wear Calvin Kleins or Bonds undies. We choose a Batman t-shirt over a Green Lantern or Wonder Woman one. But really, are we really making a cognitive choice?
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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