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It’s also critical to understand that contracting in fear is the worst response a leader can have to an economic crisis. In order to build business resilience, it’s time to push hard and get aggressive with your marketing spend.
Marketing is much like dating. There are a series of steps and events that must take place in order for a relationship to develop and get more serious.
Without good people supporting you, it's very difficult to scale and pursue every opportunity presented, whether that's through winning loyal customers who refer you to others, or maintaining your market edge through innovation.