Home Articles How Kogan is taking Magpie mania to the next level

How Kogan is taking Magpie mania to the next level


In a move so bold that it seems to channel Peter Daicos’ penchant for the unexpected, Australian retailer Kogan, together with Collingwood FC , has announced the world’s first club-branded TV. The 42-inch HD LED television, available exclusively from the Kogan website, is no slouch either. The Collingwood-branded TV features the Magpies’ logo on the front, at the startup screen, and on the clicker.

Something for Everyone

Adding insult-to-injury for fans of Essendon, Carlton, Hawthorn, or Richmond, the promotion also offers non-Collingwood members a complimentary Magpie Insider membership. For those already waving the black-and-white proudly as members of the club, Kogan throws in a Magpie polo, cap, and scarf. For the rest of us, the unique marketing approach has one other ace in its sleeve: a price of only $449.

“Collingwood is the perfect club to partner with on a world first concept like this,” says Ruslan Kogan, Founder and CEO of Kogan.com, adding “This is another example of innovation at Kogan and demonstrates our commitment to producing the latest technology at Australia’s best prices.”

Collingwood FC boss, Eddie McGuire, was equally keen to enter into the “world first” partnering of a retailer with an AFL-club.

“Kogan is an Aussie home grown success story which is why they’re the perfect partner for Collingwood, an Australian sporting icon,” says McGuire.

“Kogan is renowned for making quality TVs at unbeatable prices, and we are always looking for more and better ways to reward Magpie fans and supporters. Watching Collingwood win another premiership on a Collingwood TV is the next best thing to being there at a packed MCG,” continues McGuire.

Of course this all brings to mind the distinct possibility for more club-branded TV’s to emerge. Featuring full 1080p resolution, USB-connectivity, and built-in PVR capability, the limited-edition TV is sure to captivate the imaginations of other retailers and football clubs.

In any case, Collingwood fans rejoice! Now you can have a TV befitting the magnitude of your fandom. Just be careful of inviting those Essendon fans when the rivals face-off at the tail end of the 2012 fixture, as they might just take your new TV to task if things go awry for their beloved Bombers.