Tag: tv

Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing...

The prophets of gloom and doom suggest that the economy will struggle without a high-flying mining sector. But the fact is that the economy is constantly evolving and responding to change. One huge change in the operation of the economy is the trend for consumers and businesses to purchase goods online, requiring the goods to be stored and distributed to end purchasers.

In a move so bold that it seems to channel Peter Daicos’ penchant for the unexpected, Australian retailer Kogan and Collingwood FC together have announced the world’s first club-branded TV. The 42-inch HD LED television, available exclusively from the Kogan website, is no slouch either. The Collingwood-branded TV features the Magpies’ logo on the front, at the startup screen, and on the clicker.

A clear majority of Australians today value their laptops more than their TVs, according to a survey commissioned by Intel. With all the talk of the internet becoming a fourth utility in households, that finding may not surprise. But just how internet dependent are we? According to the same survey, a lot of us are now OK chatting online or Facebooking with someone within earshot.

My business partner, Matt, and I work at MTV, Matt in Digital and me in Marketing. The idea for The Loop was born out of my frustration in finding fresh creative talent - we were overly dependent on word of mouth and incredible people were slipping through the net. On the flip side, Matt, being the digital guy, was constantly being asked by other creatives for advice on the best way to build their own websites to showcase their work online and promote themselves to potential employers. We brought these two frustrations together and The Loop was born.

This sweeping new Guinness ad is more than just a breath of fresh air. It marks a departure from the marketing strapline "Good things come to those who wait" that those at the helm of the famous Irish stout brewer have clasped closely for the past decade. The TVC, titled "World", features the new strapline "Bring it to life", playing to the idea that Guinness looks like it comes alive when poured into a pint glass. Brilliant.

Ari Gold, the fast-talking fictional Hollywood agent in the hit TV show Entourage, may not be known for his sensitivity nor subtlety. But no one would accuse him of being naive when it comes to business.

Ari Gold, the fast-talking fictional Hollywood agent in the hit TV show Entourage, may not be known for his sensitivity nor subtlety. But no one would accuse him of being naive when it comes to business.

The very conditions that make Asia such a disruptive market for consumer behaviour - lax copyright, fast broadband, urban youth subcultures, advanced mobile devices - are also fast becoming global trends. As the rest of the world joins the party, you can rest assured, the future of TV will not be far behind.