This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation initially came to life when…
…we identified that social health influencers were having to subsidize their income in order to follow their passion. Additionally, we found that their followers were missing out on the true engagement they desired. The influencers, who were spreading their knowledge of health & wellness, in some cases had up to three jobs on the side just to support their passion. The four founders of HNF developed a formula that will support these influencers in spreading the true meaning of health. We believe in a world where everyone has the tools needed to live a healthy and fulfilling life.
2. WHAT & HOW
The purpose of this innovation is to…
…allow social health influencers to follow their passion while maintaining the lifestyle they want. It will provide a global support network between social influencers and their followers that is based around high quality engagement and premium content.
It does this by…
…providing a space where health/fitness influencers with a real belief in making a positive difference, come together to share their insights, motivate their followers and provide support to people looking to live a healthier life. Our influencers won’t hide behind social filters, but will instead seek to establish a culture that is built on integrity and honesty.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…we have identified through competitor analysis that current platforms lack consistent high quality content, meaningful engagement and sustainable income generation. HNF will solve this problem through our highly unique model, whereby, top health influencers will work, not in competition, but as a team to help one another generate the highest ROI, to ultimately eliminate the need to subsidize their income.
Its various benefits to the customer/end-user include…
- Real engagement with influencers at a fraction of the cost
- High quality content that is meaningful and user-driven
- Ease of use through highly intuitive design and structure
- Supportive community by being surrounded by individuals
with similar interests and values.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…providing consumers with only static video content that lacked curation standards. Information was also being provided by “ordinary people” that lacked any certification of their knowledge. Previous adaptations presented poor levels of value to its influencers and consumers, while also trying to operate within unsustainable and ineffective revenue models.
Its predecessors/competitors include…
…Yogaia, Flive, JoinFlex.TV, Collide, FMTV, Codyapp, Mind Body Green and Yogaglo. We have also broken down competitors into more broader categories, for instance, live streaming competitors, static content competitors, fitness tracking and influencer marketing platforms.
5. TARGET MARKET
It is made for…
…consumers, predominately 21-45yo individuals who are tech-savvy, regular users of social media and have a vested interest in their health and well-being. The Global Wellness Institute (GWI) reported the size of the global wellness industry in a 2016 report. They stated that ‘Wellness’ is one of the world’s largest, fastest growing, most resilient markets coming in at a considerable $3.72Trillion. While admittedly, not all areas are within HNF’s spectrum, the ones that are directly relevant can be found below: -Healthy Eating, Nutrition & Weight loss – $648Billion.
It is available for sale through…
…the Apple Store and Google Play, along with a website platform. We plan to also implement a TV application once a certain level of growth has been achieved.
Our marketing strategy is to…
…use a number of key marketing avenues, including:
- Influencer Marketing: Leveraging our platform by tapping into our influencers existing market.
- Social Media: Campaigns, targeted posts -Partnerships: Established with other reputable health industry leaders and video content curators.
- Blog: Becoming the industry authority As a secondary set we will also incorporate: -Referral Programs
- Press Releases -Networking Events (Expos, conferences etc)
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.