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i-Commerce Platform [SMART 100, 2017]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

…the team was thinking about redesigning the process of filling application forms online for banks, mutuals and lenders. The idea was to make form filling a fun experience in a manner that would cater to all generations alike.

2. WHAT & HOW

The purpose of this innovation is to…

…open to Machine Learning & Artificial Intelligence, it engages with the customers as a human and revolutionizes the experience of information gathering and seamlessly integrates with Product Origination & CRM Solutions to process application & leads.

It does this by…

…using Artificial Intelligence backed by Machine Learning.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…it is a first of it’s kind in the Financial Services Industry.

Its various benefits to the customer/end-user include…

…it is foolproof and devoid of any human error. The responses are predetermined using machine learning, reducing the response time. It can be modified to cater to various segments within the Financial Services Industry.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…..

Its predecessors/competitors include…

Livechat

5. TARGET MARKET

It is made for…

…the Financial Services Industry in Australia that includes Banks, Mutuals, Lenders, Financial Advisors etc.

It is available for sale through…

…our website or you could just get in touch with our team.

Our marketing strategy is to…

…increase the visibility of the platform on social media and the likes. We also conduct and participate in events that can help us showcase our product to the desired target audience.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: i-Commerce Platform – Smart 100 2017
(Please note – The form below is for judging purposes only and is restricted to the public)