Home 30under30 2012 Editors’ Choice: Asaf Brukarz, 2012 Anthill 30under30 Honourable Mention

Editors’ Choice: Asaf Brukarz, 2012 Anthill 30under30 Honourable Mention


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About 30under30 and the Editors’ Ten:

30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians. This year saw a surplus of highly qualified entrants — far more than the 30 spots reserved for the best and brightest. We thought we would spotlight 10 innovative nominees who just missed the Top 30, yet impressed our judges enough to merit special attention. Behold, our Editors’ Choice Honourable Mentions for 2012! More.

Asaf Brukarz, VIC (b. 1983)

Name: Asaf Brukarz
Age: 29 (Born: July 1983)
Gender: Male
State: VIC
Known for: PropConnect

Asaf Brukarz decided to take on the real estate industry in a big way, and the industry is begrudgingly coming around.

The result, PropConnect is an online system for handling and tracking property sales in high-density developments.

Many problems abound online with the multi-unit housing market in particular: “Developers sometimes don’t pay commissions, agents deceive purchasers and the public is left in the dark about the ins and outs of the industry,” says Brukarz.

It isn’t just industry attitudes, either; it’s the legal precedent that he has run up against in sanctioning electronic transactions.

Fortunately, Brukarz won approval for PropConnect’s model from Consumer Affairs Victoria, and now real estate of more than $1 million in value is transacted online through the system daily.

“Not even realestate.com.au can lay claim to actually transacting any property sales,” he says proudly.

Could this become the new standard for property sales worldwide?

Brukarz, a SMART 100 innovator and winner for best pitch at the Young Entrepreneur’s Unconvention, is looking forward to swaying the doubters.

Anthill asks: Asaf Brukarz, what is your super power?

I can happily function on little food or sleep for days on end when doing something I’m passionate about — this has allowed me to meet deadlines and work with offshore agents around the clock


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To check out the full list of Anthill’s 30under30 winners, click here.