This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation initially came to life when…
…we realised while surface-mounted designs are becoming increasingly popular due to their efficiency benefits, the market was lacking a design that could rival the pared-back appearance of recessed downlight’s. We decided to combine the best of both worlds to create the D900 S Curve – the world’s thinnest surface-mounted directional downlight.
2. WHAT & HOW
The purpose of this innovation is to…
…bridge the gap between understated style and sustainability. The surface-mounted D900 S Curve offers the minimalist look of recessed alternatives without requiring any compromises in home thermal efficiency from cutouts and gaps in insulation.
It does this by…
…eliminating the need for bulky electronic transformers thanks to its miniaturised digital driver that is printed directly onto its LED circuit board. This allows for its ultra-thin, unibody design. Engineered for seamless integration with leading home automation systems, the design’s adaptive technology reduces time spent troubleshooting during the installation process – providing users with flicker-free, deep dimming illumination.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…at 90% more compact than standard surface-mounted designs, this Tru-Colour LED combines style and efficiency like never before. Taking the already exceptional efficiency and low environmental impact of the LED fitting one step further, we partnered with the Karnataka wind energy project in India to make the D900 S Curve our first ever carbon neutral design.
Its various benefits to the customer/end-user include…
…a slimline, surface-mounted design for better thermal efficiency.
Thermal control to protect electrical components from premature failure.
Pure glass optics for smooth and evenly distributed beams.
Seamless integration with home automation systems.
Tru-Colour illumination to enhance interior details and colours.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…bulky surface-mounted downlights! Unlike its predecessors, the D900 S provides homeowners with an award-winning luminaire that saves on energy costs and provides the sleek aesthetic of the ultra-thin design. The surface-mounted downlight fits seamlessly into both commercial and residential modern interiors, providing Tru-Colour illumination to enhance the appearance of any space.
Its predecessors/competitors include…
…those diffused recessed LEDs that have become oh-so popular (don’t ask us why) and bulky surface-mounted designs. Modelled off its predecessor, the D900 SH Curve, the D900 S Curve offers miniaturised technology while providing the same exceptional light quality.
5. TARGET MARKET
It is made for…
- Electricians – who want a quick and easy installation that will keep their clients happy. The D900 S Curve can be installed in under 3.5 minutes!
- Architects – who want unimposing, directional downlights that don’t compromise energy ratings.
- Interior designers — who want Tru-Colour illumination to highlight features of their design, adding depth and richness to the interior colours and textures.
- Homeowners — who want a simple, long-lasting design that will help them save on energy costs for years to come.
It is available for sale through…
…Brightgreen’s worldwide network of retailers and distributors. You can also visit us in our showroom located at our headquarters in Cremorne, VIC. Head over to www.brightgreen.com to find your closest retailer.
Our marketing strategy is to…
…communicate how our products, particularly the D900 S Curve, are designed to solve the problems our customers experience with lighting. As part of our B Corp certification, we are committed to meet a higher standard of social and environmental performance, transparency and accountability. Naturally, we love sharing this journey with our customers!
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.