This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
…I was on maternity leave with our second child and my husband was travelling all over Australia. I couldn’t keep track of his movements, and was sick of impersonal calendar invitations so I created a super stylish wall planner for my own, and other busy families.
2. WHAT & HOW
The purpose of this innovation is to…
…give busy families the easiest way to plan their schedule so they’ll never miss an appointment, bill payment or sporting event ever again.
It does this by…
…giving these families with a million things happening every day, a clear, concise, easy to see wall planner to communicate with the whole family. It allows everyone to see what is happening, so that they can deconflict, and plan with other members of their family.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…it is damn sexy, cleans better than a whiteboard, and people actually love to use it.
Its various benefits to the customer/end-user include…
…feeling calm and in control, being organised, reducing stress levels, achieving their goals.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…whiteboards, blackboards, blackboard chalk paint, but this is a product that people actually want in their home and want to use because it is so attractive.
Its predecessors/competitors include…
…any wall planner, calendar, whiteboard.
5. TARGET MARKET
It is made for…
…busy families, who have a lot of commitments. In particular, those who are struggling to keep track of all of their activities between family members.
It is available for sale through…
…our site www.dailyorders.com.au
Our marketing strategy is to…
…actively target our market through Facebook advertising, primarily based on a lookalike audience of completed purchases over the last 90 days. Initial marketing relied on celebrity endorsements which was successful, but now word of mouth referrals are being utilised heavily. So, focusing on those customers and those that look like them are important.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
