It’s the classic David and Goliath story. A small company, an underdog in its industry, suddenly makes it big.
It takes on the industry incumbents and it wins.
It happens. It happens time and time again.
And Malcolm Gladwell, who knows a thing or two about business, success and disruption knows why.
In this video from Inc., promoting his new book, he explains the tales of unexpected success and, why every entrepreneur needs to consider the tales of the underdogs and misfits that are fighting to win.
What entrepreneurs can learn from underdogs