EMAIL SEGMENTATION

There are good reasons to watch this clip of film critic and cancer survivor Robert Ebert's presentation earlier this year at the TED conference in California. It's inspirational. It proves we live in interesting times. But it also provides perspective. So, you think you've had a tough week, eh?

Seen from a distance, this video is just three inhumanly rich guys sitting in comfy chairs and chatting for an hour about philanthropy, luck and comfort zones. But then you move in and focus on the players. And ... wow. Warren Buffet. Jay-Z. Interviewer Steve Forbes. Watch and learn.

We contend that imaginative commercials may come and go, but catchy jingles are forever. Sure, we recognise the Energiser Bunny and the Qantas koala. They're memorable. But not can't-get-it-out-of-your-head memorable. And now, will a possible ditty for 99Designs join them?

For those of you who know what a delicious temptation procrastination can be, we offer this amusing and information clip from Charlie McDonnell, a young Londoner who YouTube pays to make videos (Really!). Watch it. Now.

In about a month, on 15 June, Google will push its Internet-based kingdom into a new realm. The big question is: Will users follow? The product is called Chromebook, and it will be the first device to run Chrome OS, the operating system based largely on Google's Chrome browser. Notice that we've not used the word "computer" in describing the Chromebook. And that's because it's something... different. It will run no software. Everything you see and do on a Chromebook will be pulled down from the cloud. Everything.

Good parody is hilariously true. This send-up of online entrepreneurship, courtesy of CollegeHumor.com, hits all the right notes about the worst aspects of Internet-based start-ups. So, carve out a couple minutes of your hectic day, watch this video and marvel at how many times you've heard something like this in real life.

Boy howdy, the Reserve Bank of Australia gave us a righteous scare, didn't it? All that hullabaloo about creeping inflation and the threat of rising interest rates. We were this close to expanding Beer O'Clock to three days a week. Plus holidays.

By now you've probably seen a few interactive Youtube videos, such as the Skittles 'Touch the Rainbow' and the Tipp Ex Bear. (If not, we thoroughly recommend that you check them out here and here.) While most of these types of campaign usually involve big budgets and elaborate settings, this is just the kind of marketing that small business owners can pursue on a shoe-string.

The Google machine has been chest-beating about the latest version of its powerful platform: the smoother, shinier, and 10 times faster Chrome Browser, and with improved graphics and better security you've got to wonder, what's not to love? Well, remember Mum and Dad telling you never to put all your eggs in one basket? Those cool, Gen Y rabble-rousers at Hungry Beast certainly do.

At news that the yanks had 'taken out' Osama bin Laden, we hungrily ingested the opinions of Washington insiders, Kentucky short-order cooks and Al Qaeda terrorists. (Heck, CNN and Time magazine even tracked down the kids who were listening to President George Bush read "The Pet Goat" when the 9/11 attacks occurred and asked them what they thought of Bin Laden's demise.) Oh, yes. We've heard it from all angles. At least, we thought he had.

Hackers and open-source software magicians are taking the motion-detection capability of Xbox 360's Kinect and plugging it into all manner of eye-popping stuff. Imagine what an entrepreneur could do with hands-free computing.

With the return of Australia's favourite reality television franchise last Sunday night and the animated reactions of this season's aspiring 'Masterchefs' (most especially as Adriano Zumbo unveiled his latest challenging desert), I was reminded of the following clip by English satirist Charlie Brooker. Not only does it include an excerpt from Monty Python but it also demonstrates how reality television can be used to tell a story that is often far from reality.

This 99-minute film -- available in its entirety in YouTube and reconfigured as Android and Apple apps -- combines archival video and audio with footage shot from the International Space Station to re-create Gagarin's flight in real time. The space station closely followed the orbital path of Vostok 1, giving us an idea of what Gagarin saw out of his window on 12 April, 1961.

We won't give away the ending to this environmentally conscious flashmob event staged at a shopping mall somewhere in Quebec, Canada. We will say 1) that the video makes a disappointing statement about attitudes toward recycling and 2) one person ends up being a really good sport.

The video for this fill-from-the-bottom beer dispenser has been sudsing up the Interwebs for about a year now. Yet, strangely, it has never reared its frothy head as one of Anthill's breathtaking (often thirst-inspiring) Beer O'Clock innovations. Sure, we've brought you this beer tossing fridge and Melbourne based Beer Vaults, but not this well-lubricated lubrication machine that can crank out more than 40 pints a minute from a four-tap dispenser.

A fall from a 10-story-high mainframe extrusion can be messy. Worse, it can damage that expensive handheld portal generator. In a promotion for the new video game "Portal 2," Aperture Laboratories makes a slick investment pitch.

There’s never a dull moment with that Arnold Schwarzenegger fella around. One minute he’s in London looking incredibly silly on a pushbike – in a suit, no less. The next he’s in Cannes, France, launching his first post-politics project: a TV cartoon series for kids called The Governator.

Confectionery brand Skittles has already infiltrated the pantheon of unforgettable tag-lines with its 'Taste the Rainbow' slogan. In this nifty 'made-for-YouTube' series of clips, viewers are asked to 'Touch the rainbow'. The concept is simple, novel and we challenge you to not hunger for a Skittle once this "cute but weird kitty cat" has its way with you.

Every year, we at Stately Anthill Manor await the first day of April with giddy anticipation. The array of innovation unveiled by companies of every stripe never fails to drop our jaws to the pavement. But none approach Ikea Australia's gift to man's best friend -- the Hundstol.

Science and innovation are well known as the best of bedfellows. Science and rap... not so much. In the same spirit that we have enjoyed posting musical tributes to social media nerds, new dork entrepreneurs and Carl Sagan (who deserves a category of his own), we bring you this Epic Rap Battle between Albert 'MC-squared' Einstein and Stephen 'Auto-Tune' Hawking. Your minds will be 'relatively blown'!