Home Smart 100 2010 3Dme – A Look Inside (SMART 100)

3Dme – A Look Inside (SMART 100)


The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

This innovation, initially came to life when…

I met my wife Sonya, and we married in 2006. I was and still am the MD of a successful 3D design and visualisation company in the property industry – V2i. (See www.v2i.com.au.) My desire to diversify this business and my wife’s passion for understanding the human body led us down the track of marrying, and then working together. My wife, a former registered nurse, was at the time working for a multinational as a Pharmaceutical Rep. Needless to say, it’s been an exciting and passionate relationship and business learning curve!


The purpose of this innovation is to…

Improve health and education outcomes by creating the stimulus to assist how everyone communicates about their health. We envision connecting children with parents, students with teachers, and patients with health professionals.

It does this by…

The 3Dme team comprehending a large amount of complex anatomical and  physiological information then using Luke Brannelly’s creative storytelling capabilities to present this information via beautiful, anatomically accurate, engaging 3D visualisation and multimedia presentations to communicate a health education message. ‘ICE – Your Body Belongs to You’ is designed as ‘stimulus’ material for group discussion on methamphetamines.


This innovation improves on what came before because…

It is at the cutting edge of the creation of digital health education. Previously, for the lay person or student to understand complex medical issues they would have to read text books and clinical papers. 3Dme is able to comprehend complex processes and present them in a visually engaging, anatomically accurate manner.

Its various benefits to the customer/end-user include…

Creating a comfortable medium from which to initiate an informed discussion re: a multitude of health issues. Digital format means the output can be a DVD, website download, or app-style download.


In the past, this problem was solved by…

Reading many text books and clinical papers, a difficult task if the end user such as a patient does not have the time to do this research, or the fundamental scientific knowledge to enable them to understand what they are reading. Additionally, undergraduates’ understanding of health and medicine has traditionally been 2D.

Its predecessors/competitors include…

Text books, clinical papers, health education pamphlets and posters, physician or teacher explanation of a health or medical issue. We have searched Australia for competitors producing anything similar to 3Dme and have yet to find any.


It is made for…

3Dme creates health and medical education presentations for a variety of end users including the general community, university students, health professionals, and medical specialists. The primary target audience in Australia consists of anyone who has a chronic or acute physical or mental illness as defined in the Australian national health strategy priorities, or anyone in their immediate family who wishes to understand more about the illness. The secondary target audience includes schools and universities with some overlap between senior and undergraduate biology, chemistry and physiology curriculum. There is also a target audience consisting of pharmaceutical and device product promotion.


It is available for sale through…

A variety of channels including ALDAF, 3Dme’s Australian distributor of ‘ICE – Your Body Belongs to You’, and ‘Alcohol & Your Brain’. Digital resources can be click and play DVD, web and app-style downloads.

Our marketing strategy is to…

Make 3Dme’s beautiful 3D digital health and education presentations available to as many consumers and health professionals in Australia and throughout the world as possible. We will do this by ensuring our products are compatible with the latest delivery platforms within the consumer and health professional market.



While the judging is now officially over, you can still show your support for this innovation in one of the following three ways:

  1. Hit the VOTE UP button: Top left of each page (Not available for IE users)
  2. Trigger a Reaction: Re-Tweet, Like on Facebook, etc.
  3. Leave a Comment: Share the love!

To check out the Anthill SMART 100 Readers’ Choice winner for 2010, click here.