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Washerlizer — Baby Bottle Washer, Sterilizer and Warmer
This innovation initially came to life when…
I was a time-starved mother of a newborn baby and a toddler. I was spending nearly an hour a day washing and sterilizing baby bottles. I began researching for an appliance that could meet my needs and found nothing. So, I started sketching some designs and developing the functions of my ‘Dream’ appliance. Progress was stagnated by the prospect of huge IP costs. I found some guidance and direction from the infamous Ric Richardson, who continues to advise me today.
WHAT & HOW
The purpose of this innovation is to…
The Washerlizer will save parents of newborn babies up to an hour a day. Ninety-five per cent of parents still wash bottles by hand. This product will automatically wash and sterilize baby bottles, as well as heat bottled milk, multiple bottles of milk, and food — naturally with steam.
It does this by…
…washing with a spray arm, drawing water from own water reservoir. Water is heated with internal heat plate. Sterilizing performed with steam through heating the heat plate. Warming performed naturally with steam-generated from water and the heat plate. An AutoSensor will determine the core temperature of the items being heated and heat them to a babysafe temperature.
PURPOSE & BENEFITS
This innovation improves on what came before because…
Almost all parents still wash bottles by hand. The other option is the dishwasher, and it is inconvenient to wait for the dishwasher to fill, to wash a supply of baby bottles. A newborn baby uses 6-8 bottles/day. Two newborns will use 12-16/day. Triplets will use 24-32/day. The Washerlizer will reduce this workload up to 1 hour/day per baby.
Its various benefits to the customer/end-user include…
- Saving up to 1 hour/day per baby;
- All in one appliance — no other appliances are needed to manage the bottles (i.e. sterilizer, bottle warmer);
- Has its own water reservoir, so no complicated plumbing connections;
- User-friendly soft-touch buttons.
COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Its predecessors/competitors include…
TARGET MARKET
It is made for…
…initially, as a preliminary trial, US parents of newborn babies. There are 4 million babies born in the US/year. Rolling out over a period of 3 years to Australia, Japan, Europe, totaling a combined annual birth rate for 9 countries, of 8.55 million/year.
DISTRIBUTION STRATEGY
It is available for sale through…
…applications for US distributorships have been received. The product will be made available through distributors. An International Distribution and Marketing Agreement has been discussed with a major international brand in the baby care Market, which remains an option.
Our marketing strategy is to…
Initially appealing to the high-end market, manufacture with an already identified company that will produce low volume and select cost-effective fabrication processes. Create demand with small build. Market using social networks, Google, baby/nursing websites (e.g. Multiple Births Association, BubHub). Inventor is also the granddaughter of the inventor of electric guitar and will do some publicity regarding this.
SUPPORTING IMAGES
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