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If you ever doubted there was a generation of digital natives, watch this! [VIDEO]


The first computer I had anything do with was my brothers. He saved up and bought an Atari 400.

The 400 referred to the size of its memory, it was a massive 4 KB. Yes, kilobytes.

I was fascinated by it. It had a wipe-down keyboard and everything. I remember programming in BASIC to get it to render a drawing of three gold coloured balls. Well, they would have been gold if I’d connected it to a colour TV.

Ahhh, those were the days.

In this video, you’ll see children presented with an Apple II. They can’t turn it on – aren’t computers always just on? It’s big. It’s noisy. There’s no mouse.

At about three minutes, the children are informed that the Internet didn’t exist yet. Their reactions are priceless. It’s a lesson in design thinking, user experience and customer expectations.

Remember this: it would take 850 Apple II processors to power the latest model iPhone. That’s how far we’ve come in such a short time.

Now, remember this. Everything your business does, it needs to be designed for the digital native generation as well as all the ones before it. Are you up for the challenge?

Kids react to old computers