Tag: youtube

As Kraft's iSnack 2.0 debacle illustrates, companies don't have much room for error these days when it comes to launching a new product. That is especially true if that company's name is Microsoft and that product is Windows 7, the latest iteration of the company's flagship product and the follow-up to the much maligned Windows Vista.

As Kraft's iSnack 2.0 debacle illustrates, companies don't have much room for error these days when it comes to launching a new product. That is especially true if that company's name is Microsoft and that product is Windows 7, the latest iteration of the company's flagship product and the follow-up to the much maligned Windows Vista.

I don't know about you (dear readers) but, whenever I'm stuck for an answer at work, I either look for an instructional screencast on YouTube, pose my question to fellow Anthilians via IM and Skype, request feedback from LinkedIn Groups or simply blog about it.

Hulu is a website that offers commercial-supported streaming video of TV shows and movies from NBC, Fox and many other networks and studios. It topped Fast Company's Top 100 Innovators list for 2009, beating both Google and GE. It is a rival to YouTube (offering full episodes, rather than 10 minute teasers), threatens Apple's strategy for renting and selling video content online (as a logical extension of iTunes) and in April signed a deal with Disney that sent shivers down the spines of television and studio executives the world over (those execs with spines, anyway).

Hulu is a website that offers commercial-supported streaming video of TV shows and movies from NBC, Fox and many other networks and studios. It topped Fast Company's Top 100 Innovators list for 2009, beating both Google and GE. It is a rival to YouTube (offering full episodes, rather than 10 minute teasers), threatens Apple's strategy for renting and selling video content online (as a logical extension of iTunes) and in April signed a deal with Disney that sent shivers down the spines of television and studio executives the world over (those execs with spines, anyway).

The typical Australian YouTube user could just as easily be your grandmother as your brooding teenage son, according to the results of the first ever comprehensive study into how Australians use the popular online video site.

The typical Australian YouTube user could just as easily be your grandmother as your brooding teenage son, according to the results of the first ever comprehensive study into how Australians use the popular online video site.

"Hauling" = videoing yourself showing off items you have just bought and posting it on YouTube for the world to see. This clip, from the Al Gore-backed Current TV, contains everything that is right and wrong with America.

"Hauling" = videoing yourself showing off items you have just bought and posting it on YouTube for the world to see. This clip, from the Al Gore-backed Current TV, contains everything that is right and wrong with America.

You might remember a great marketing video by US creative agency BooneOakley we posted on Anthill TV a couple of months ago. At the time, we held it up as a model for how to market yourself online. Well that video spread across the globe like, well, a virus. In fact, it has worked so well for BooneOakley that they took the interesting step of making their homepage - www.booneoakley.com - redirect to the video's YouTube page. The YouTube video is designed like a web page and contains clickable links that take you to other videos by the team (portfolio work, news & bios, contact details).

You might remember a great marketing video by US creative agency BooneOakley we posted on Anthill TV a couple of months ago. At the time, we held it up as a model for how to market yourself online. Well that video spread across the globe like, well, a virus. In fact, it has worked so well for BooneOakley that they took the interesting step of making their homepage - www.booneoakley.com - redirect to the video's YouTube page. The YouTube video is designed like a web page and contains clickable links that take you to other videos by the team (portfolio work, news & bios, contact details).

You know this guy. You meet him every day. He writes IOUs with your ROI. And he's all over Twitter.

Ryan Junee is an impressive young Aussie working YouTube Product Manager at Google HQ in Silicon Valley. Twelve months ago Google bought Omnisio, the company Junee co-founded, for US$15 million in cash. In this interview, part of the Mitchell Lake's Australian entrepreneur interview series, Junee discusses startups, y combinator, the future of the web, and what it's like to live and party in San Francisco.

This is an oldy but a goody. It is, perhaps, the most rational manifestation of a meltdown in history.

This is what Microsoft is working on for the next evolution in gaming. Project Natal, as it's being called, was unveiled back at the start of June at the E3 gaming conference. It features controller-free, full-body gaming. If it works half as well as this video, Sony and Nintendo will be scrambling.

Let's hope your business card never finds its way into this guy's hands.

What a fantastic way to promote your company. Where do we sign?!

Within one week, beginning when the Channel Nine clip was first published on YouTube on Sunday 17 May, Clare Werbeloff has achieved what many in the entertainment industry spend a lifetime pursuing (usually without success): national fame.

Within one week, beginning when the Channel Nine clip was first published on YouTube on Sunday 17 May, Clare Werbeloff has achieved what many in the entertainment industry spend a lifetime pursuing (usually without success): national fame.

This is an oldy but a goody. Mr Bean plays Microsoft in a PC vs Mac ad.